Tuesday 19 March 2024
 
»
 
»
Story

Serviceplan opens offices in Dubai Design District

DUBAI, December 3, 2016

Serviceplan Group, one of the largest independent agency groups in Europe, has announced the launch of Haus der Kommunikation Middle East via its spanking new offices at the prestigious Dubai Design District (d3).

The 5,000-sq-ft premises showcases smartly designed floor plans that promote productivity and creativity in a collaborative environment, said the company headquartered in Munich, Germany.

Haus der Kommunikation is the integrated communications concept established by the Serviceplan Group in Germany in 1971.

Its Middle East unit, which will operate under the trade name Serviceplan Group Middle East, aims to offer integrated innovative communications, innovative digital solutions, brand-individual media and experiential brand storytelling, through its four pillars – Serviceplan Middle East, Mediaplus Espresso, Plan.net and Serviceplan Experience.

Speaking at the launch, CEO Florian Haller, said: "The Middle East is an important market for us, and the decision to expand our regional office demonstrates our commitment to strengthening our position in this region."

“We strongly believe that integration is key to creating a unified seamless brand experience for consumers across channels. Given the fact that target audiences and markets have become highly fragmented, it is crucial for us to stay tuned to the market realities by embracing new trends and adapting our communications approach,” observed Haller.

Rami Hmadeh, the managing partner of Serviceplan Middle East, said: "With the regional market rapidly growing, our decision to expand comes in response to a proven demand for an integrated communications approach."

"We have grown from strength to strength as an agency, and anticipate further development and increase in our client portfolio. Our expanded and integrated team will aim to better serve clients, whether they are looking for integrated communications, or touchpoint-specific brand offerings," he added.

To mark the inaugural celebrations, a ‘Festival of Innovation’ event was organised to showcase the latest digital trends and high-tech innovations.

The event also offered an opportunity for guests to experience the world of virtual reality first-hand, and hosted key opinion leaders from various industries, including BMW, Google, Samsung, and purpose-bulit creative community, d3, who gave inspirational speeches across the two-day event.

The climax of the event was the announcement of the strategic partnership between Serviceplan Middle East and Samsung Gulf Electronics to bring virtual reality services, in terms of content, platforms and devices, to clients across the region.-TradeArabia News Service




Tags: office | Munich | Dubai Design District | Serviceplan |

More Construction & Real Estate Stories

calendarCalendar of Events

Ads