Saturday 11 July 2020

Jotun launches new texture, colour collection

DUBAI, March 2, 2017

Jotun, one of the world’s major paint manufacturers, has further strengthened its portfolio with the launch of high-quality textures and colour collections within the exterior category - a range that adorns homes while offering superior protection and décor for external walls.

The company has launched Jotashield Decor Travertine, thus introducing a new and premium innovation to its Jotashield range, a range that offers inspirational colour possibilities and a tough finish with colours that do not fade over time, said the statement from Jotun.

Jotashield Decor Travertine is a texture that has been inspired by the famous Travertine rock and provides a unique monumental appearance to exteriors.

Accentuating the final look of traditional and modern homes, the texture contains coarse aggregates for a majestic stone finish providing homes the desired look, said the statement.

It is the first texture with heaves and is available in 500 long lasting colours. Travertine is a path breaking innovation that is set to offer a new level of creativity in the exterior realm to further beautify homes, it added.   

Sanjay Nair, the regional category manager - Exterior Paints, Jotun Middle East, India & Africa said: "Our exterior paint textures have been specially designed to create beautiful homes with a strong character while ensuring durability and long-lasting protection."

"Travertine is a break-through that combines protection with an emphasis on décor to further reinstate our promise of innovation as a key tool leading us to provide our customers with the latest in paint trends to create fine-looking homes for timeless elegance," observed Nair.

Highlighting striking textures to create inspirational and elegant walls, Jotun’s exterior category features a range of unique textures for home owners to choose from; Jotashield Decor Traditional Tex, Jotashield Decor Antique Tex, Jotashield Decor High Build, Jotashield Décor High Build Fine and the brand new Jotashield Decor Travertine.

Highlighting five exquisite colour themes featured in the Jotashield exterior category, each individually designed theme narrates a unique story of its own set in different time periods, giving homes the personality it deserves.

Inspired by ancient civilizations, The Dawn of History showcases unique earthy tones, browns and beiges while European Elegance is all about highlighting European aesthetics amidst the rich Middle Eastern architecture with its teals and neutrals for those seeking true elegance. The Golden Age evokes richness and grandeur of Arab architecture with soothing shades, extraordinary greens and blues & mesmerizing pinks and yellows.

The Avante-Garde is a theme that gives freedom in combining different décor styles with a mix of bright and colourful palettes, textures and styles creating cutting-edge exteriors; the palette includes contemporary greys, hypnotic black, brick reds and rusted oranges, said the company in a statement.

Finally, Everlasting Harmony stands the test of time and exudes serenity and style with soft and elegant hues from pastels, light shades and near whites that are never in or out of fashion and for enduring experiences, it stated.
The five colour themes are featured as part of Jotun’s Jotashield Range.

Jotashield Decor offers a selection of elegant textures that are long-lasting with advanced performance, offering full protection and low maintenance costs, keeping quality and finesse intact, said Nair.

One of its kind in the category across the region, Jotashield Colourxtreme is an ultra-premium quality exterior paint that protects buildings from harsh weather conditions and delivers a strong paint film with unparalleled resistance to dirt pick up, cracking, flaking and chalking.

Jotashield Decor, ColourLast and ColourXtreme ranges are available across Jotun stores and leading hardware stores across the region, he added.-TradeArabia News Service

Tags: Jotun | Collection | Colour | Paints |

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