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Emaar plans new marketing strategy; to skip Cityscape

DUBAI, September 7, 2017

Leading real estate developer Emaar Properties is set to skip this year's Cityscape Global exhibition, the region's largest annual real estate industry showcase being held in Dubai, UAE.

One of the largest and most influential real estate events held globally, Cityscape Global will run from September 11 to 13 at Dubai World Trade Centre featuring some of the ground-breaking real estate projects from leading regional and global developers.

The event, which has been recognised as the annual barometer for the real estate industry in emerging markets, supports real estate growth worldwide to an international audience, highlighting iconic architecture, significant developments and unparalleled investment opportunities.

Clarifying its stand, Emaar said the strategic decision to forgo its participation at Cityscape Global was taken as part of its digital marketing strategy and to refocus its marketing efforts in Dubai.
 
“Cityscape Global has been a significant platform to showcase property developments in UAE and in the region. While we support Cityscape in its goal of highlighting Dubai’s property sector, Emaar will not be participating in Cityscape Global as part of the strategy to move the complete marketing strategy on digital platforms,” explained the company spokesman.

"The company has opted to refocus its marketing efforts in Dubai, while continuing its involvement in other equally successful Cityscape events in rapidly growing real estate markets to enhance its footprint and repeat the same success that it has achieved in Dubai,” he added.-TradeArabia News Service




Tags: Emaar | Dubai developer | Cityscape Global |

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