Wednesday 21 February 2018
 
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ICONIC PROJECT PLANNED

The Dorchester, The Promenade in London.

Omniyat brings Dorchester brand to Dubai

DUBAI, 14 days ago

Dubai-based Omniyat is bringing the famous and historical Dorchester Collection brand to the UAE emirate with an iconic new development on the banks of Dubai Canal.
 
The project, on one of the largest waterfront plots in Dubai’s Marasi district, will include a five-star hotel and luxury residences, managed by Dorchester Collection. 
 
The collaboration between the Dubai-based high-end developer and the luxury hospitality brand is a long-term agreement that will be rolled out in the coming years, putting Dubai on the same globally important footing for Dorchester as its established hotels in locations such as London, Rome, Beverly Hills and Paris, said a statement.
 
In addition to the new development, full details of which will be revealed in the coming weeks, Omniyat and Dorchester Collection will also join forces on other projects in the region.
 
The partnership between Dorchester Collection and Omniyat is based on the two companies’ shared brand principles and values, both being established names in the ultra-premium segment. An exclusive gala event in March 2018 will celebrate the announcement, unveiling the project’s official name and a preview look at the design. 
 
Entering the Asian market for the first time is a significant moment for the Dorchester Collection. This partnership with Omniyat reinforces the Dubai developer’s credentials as the premium lifestyle and hospitality developer and exporter of refinement through close partnerships with the world’s leading architects, engineers, interior designers and award-winning artists, it said.
 
Mahdi Amjad, CEO and executive chairman of Omniyat, said: “Omniyat is a strong key player in bespoke luxury lifestyle and hospitality development in the region and this carefully selected partnership with Dorchester Collection is another statement on how we differentiate ourselves. We aim for authenticity through our projects that add to Dubai’s skyline and we only partner with the world’s most established brands that share our passion and excitement for creating unique, ultra-luxury developments. We want to fuel unforgettable experiences through our projects and we couldn’t have found a more suitable partner than Dorchester Collection.”
 
Aside from The Dorchester, London’s celebrated hotel, Dorchester Collection also owns and operates world-renowned properties including 45 Park Lane in London, Coworth Park in Ascot, Le Meurice and Hôtel Plaza Athénée in Paris, Hotel Principe di Savoia in Milan, Hotel Eden in Rome and The Beverly Hills Hotel and Hotel Bel-Air in Los Angeles.
 
Christopher Cowdray, CEO of Dorchester Collection, said: “We are delighted to partner with Omniyat with its global reputation for outstanding design. This is our first hotel and residence complex in the Middle East and we look forward to bringing our distinct style of hospitality to this region.”
 
The move is the latest in a number of high-end lifestyle partnerships that Omniyat has secured in recent years, as it continues to be a market pioneer in bringing global hotel brands to the region, including The Langham and ME by Melia. 
 
The news marks the start of a busy 2018 for Omniyat, following on from the success of last year. In September, the developer sold the penthouse at its One Palm development for Dh102 million, making it the most expensive apartment in Dubai. 
 
Established in 2005, Omniyat has a strong track record for delivering high-quality projects, with a development portfolio of over $6.2 billion. - TradeArabia News Service



Tags: Dubai | Omniyat |

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