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Fidu seeks clarity on telesales of Dubai projects

DUBAI, August 2, 2018

Fidu Properties, one of the leading Chinese companies in the UAE property market, said it has sought clarity from the country's property watchdog on telesales of real estate projects in Dubai to prospective customers in the emirate.

As per a recent directive, the Real Estate Regulatory Authority (Rera) had urged real estate brokers to stop making unsolicited telemarketing calls or face up to Dh50,000 ($13,611) fine in penalty.

The brokerage firms will need to obtain permission from Rera if they wish to proceed with telemarketing or SMS messages, while communication via WhatsApp was strictly not allowed, the directive said.

Fidu Properties has said that clarity on the guidelines over telesales will help clear the air on the approach to reach out to customers.

"While Fidu Properties remains totally committed to adhere with the regulations set by Rera on telesales, a clear do’s and don’ts framework for the brokers will definitely help make the whole process transparent and effective," stated Amit Dahima, the marketing manager of Fidu Properties.

The Chinese group had recently announced targeting investments worth Dh5 billion in UAE alone in the coming three years, with nearly 450 branches across GCC and Asian subcontinent.

The company has plans to invest about Dh2 billion in the Dubai real estate sector before the end of 2018.

"Dubai and the UAE offers massive growth potential and we feel the growth in the coming years would be phenomenal. Fidu wants to play a pivotal role in this growth direction and hence we request Rera to facilitate the process with a clear ordinance on telesales," he added.

Fidu, which opened its regional office in Dubai in April this year, aims to create around 3,000 jobs in the region and beyond through this expansion, said Dahima.

The strong growth plans reinforces Fidu Properties’ commitment to the region, and the strong potential it sees in the real estate growth across UAE, the GCC and beyond, he added.-TradeArabia News Service




Tags: Dubai projects | Rera | Fidu |

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