Sunday 21 July 2019

Hospitality group sbe says Dubai project 60pc completed

DUBAI, March 19, 2019

Leading international hospitality group sbe said more than 60 per cent of the work on SLS Dubai Hotel & Residences, its first property in the Middle East region under SLS brand, has been completed and is on track for launch by the third quarter of 2020.

Located in the Downtown district, the $550-million hospitality project is being developed in partnership with World of Wonders Real Estate Development.

The 75-storey tower offers spectacular, unobstructed views of the world’s tallest building Burj Khalifa, as well as Dubai Creek. Two magnificent infinity pools are situated atop the 75-story tower offering an incomparable 360-degree aspect of Dubai, making the pools among the highest not just in the city, but globally.

The property comprises 254 expertly designed hotel rooms, 371 residential units, 321 hotel apartments and will be one of the tallest hotels and residences in the region.

The property will also feature sbe signature culinary concepts Fi’lia and Carna, sbe's mixology lounge in the lobby, as well as signature rooftop nightlife venue, Privilege.

A major developer that manages and operates award-winning global hospitality brands, sbe pointed out that the SLS brand was an integral part of its global expansion, with plans for 25 additional locations nationally and internationally in cities including Washington D.C., Buenos Aires and Cancun.

SLS Dubai will be an essential piece of sbe’s development in the Middle East that comes on the heels of successful openings of Katsuya in Kuwait City, Dubai and most recently Abu Dhabi, said the company in its statement.

The success of SLS Dubai also speaks to the monumental growth of sbe's residential platform with 1,300 branded residential units sold to date, valued at $2 billion with another $2 billion in the pipeline.

In October last year, sbe entered into a partnership with Accor, following the latter’s acquisition of a 50 per cent stake in the company.

This long-term investment will allow sbe to leverage Accor's leading global hospitality platform while remaining an independent luxury lifestyle operator. sbe will continue to be led by its Founder and CEO Sam Nazarian as well as its expert management team while retaining its global headquarters in New York.

“We couldn’t be prouder to bring one of our signature brands to one of the world’s luxury capitals.” - said Sam Nazarian, Founder and CEO of sbe. “Dubai is not only the Middle East’s biggest tourism and business hub, but it is also the epicenter for all things luxury and we are so excited to be there. It is truly an honor to partner with World of Wonders Real Estate Development, I am confident that this is just the beginning of a long-lasting relationship with many more projects to come!”

 “We are delighted to be partnering with sbe – who are fellow pioneers – on this landmark project,” added Mehmet Nazif Gunal, Founder and Chairman of World of Wonders Real Estate Development.

“SLS Dubai Hotel & Residences will bring a whole new concept of luxury living and boutique hospitality to Dubai. The UAE will soon witness the next level of an uber-modern and hyper-cool lifestyle destination, with sbe’s unique style running through all elements of design and execution. The brand’s proven global track record of delivering beyond expectations exactly mirrors our own development ethos, and the new property also dovetails perfectly with Dubai’s vision of world-class excellence and will be an outstanding addition to the city’s iconic skyline.”

sbe subsidiary Dakota Development, led by President Joe Faust, provided original concept development and design management services for the luxury project in collaboration with international architecture firm Aedas and interior design firm Bishop Design.

Upon arrival, hotel guests will enter through the ground floor lobby and take an express elevator to the opulent Sky Lobby on the 71th floor, redefining luxury for the 21st century. Floor to ceiling windows dazzle with incredible panoramic views of the city, creating the perfect ambience for the property’s lobby lounge and bar. In addition, the property’s nightlife venue, Privilege, will be located on the rooftop featuring expansive interior lounge space that opens up directly onto the roof terraces, said the developer.  

Guests can also visit the property’s sbe signature Ciel Spa located on the 69th floor, which is the epitome of luxury, boasting 7 treatment rooms, dedicated male and female thermal areas that contain steam rooms, experience showers, plunge pools and relaxation rooms, a hair and nail salon, a fully equipped gym and two outdoor terraces, it added.-TradeArabia News Service


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