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Dubai gears up for Mideast’s biggest FM expo

DUBAI, September 16, 2019

The Middle East region's leading facilities management event, FM Expo 2019, opens its doors on September 17 at Dubai World Trade Centre where companies will showcase hands-on demonstrations of the latest products in the FM sector.

Now in its 14th edition, FM Expo 2019 shakes things up with the all-new ‘Theatre of Inspiration’ initiative in association with Inspire Integrated Solutions, remarked the event organiser.

The theatre runs a day of product pitches, namely ‘Falcons’ Den’.

“Across all three days of the event, market leading brands will take centre stage in the theatre to showcase hands-on demonstrations of the latest products in the facilities management industry,” remarked Paddy O’Neill, the project manager of FM Expo.

“The new showcase comes as a direct response to customer feedback that a stronger focus on products at such an industry gathering will greatly benefit the market,” he stated.

A pivotal element of the new theatre, and the moment when Inspire Integrated Solutions make clear their stance on driving forward the local industry, the ‘Falcon’s Den’ incentive runs on the second day of FM Expo 2019 - guaranteed to reward the most innovative solution displayed.

Peter Fancy, the strategy and business growth director at Inspire Integrated Solutions, outlines the initiative: “Four selected companies will have 15 minutes to pitch a new and innovative product to a select panel of judges. The Inspire Team and Winning Innovation Team will then further explore the innovation to see where it can be implemented within one of our existing contracts.”

Amit Jain, the managing director at showcasing brand TechnoPurple, said: "At Falcon's Den, TechnoPurple shall showcase the award winning Task Tracking App - EFFY.  FM companies need to better manage customer anxiety by unleashing the power of real-time visibility of each FM job and this is the perfect opportunity for the product to gain exposure."

Also taking part in the competition, Saif El Akkary, the general manager at Al Yousuf Robotics, said: “The Falcons’ Den initiative is an extremely unique way to pitch our exclusive line of commercial products to the FM industry. Doing live demonstrations and discussions with industry professionals in this environment allows us to have a wider impact on sales in the coming year.”
 
Next to the Theatre of Inspiration, more than 50 exhibitors are gearing up to fill the Trade Centre Arena with industry products and solutions across an extended offering which covers technology, specialised support services, cleaning services, waste and recycling, and energy management.

Major participating brands showcasing their latest products and services at FM Expo 2019 include Imdaad, Ejadah, Boecker, eFM, FSI Middle East ZOLL, Evac+Chair and Dussmann.

Sameer Makhija, the account director, Asset Management Solution for IMEA at exhibiting company Infor Middle East, said: "FM Expo is an established event for the facility management industry in the Middle East region. In the last few years, the event has provided FM organisations with a platform to demonstrate industry initiatives and digital transformation successes in the segment."

"Moreover, it provides a great networking opportunity for professionals and entrepreneurs, to meet and exchange ideas on how to fine tune their offerings based on regional needs,” he added.-TradeArabia News Service




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