Thursday 1 October 2020

Jotun launches new collection celebrating Arab Culture

DUBAI, August 13, 2020

Jotun, the region’s leading paint brand, embraces the legacy and culture of the Arab world with the launch of its new Exterior Colour Collection. 
Inspired by the Arab world, this newest collection ‘One Colour’ encompasses four main colour themes Heritage, Nostalgia, Tomorrow and Somewhere. Each of the collection themes celebrates the past, present and future of Arab culture.
Exterior Colour Collection, is creatively influenced by the region that is a treasure trove of inspiration to the world, said a statement from Jotun. 
It captures the four multi-coloured facets of lives in the Middle East tailored for the exterior walls of homes, combining luxury and superior quality, it added.
Nostalgia – a charming collection of colours inspired by the fondest memories of the yesteryear. These shades are sentimental hues of reminiscence from the region and its nostalgic places.
Heritage – a tribute to everything that has ou lived time. This palette is a tribute to our traditions.  Colours that reflect the rich legacy of antique and ancient crafts, taking a step back in time to bring back the beautiful aspects of our heritage. 
Tomorrow – captures the curiosity of what really lies ahead. This theme brings a forward-thinking look through interesting bold shades; colours inspired by the trends of tomorrow.
Somewhere – represents the diverse landscapes of the special places. A selection of earthy tones designed to bring places we love to our everyday lives.
On the new collection, Rana Khadra, Colour and Creative Manager at Jotun (Middle East, India and Africa) said: "The Exterior Colour Collection is inspired by our lands, our people, our food, and our beautiful history. It is a reflection of the warmth and hospitality that play a very important role in the lives of every Arab and we at Jotun have been inspired by these pillars in the creation of our collection."
"The palette is a proud expression of the personalities and lives from the region. It is based on warm, inspiring, earthy and welcoming hues that bring what is on the inside to the outdoors," she added.
Created by Jotun’s team of experts, this new shade is an embodiment on our region, remarked Khadra.
"This colour is a celebration of the warm, inspiring, earthy and welcoming reflections of this region’s memories, its lands, it’s past and future," she noted.
Complementing the vibrant colour collection are two main Jotun exterior products – Jotashield ColourXtreme and Jotashield Décor. 
Jotashield ColourXtreme is an ultra-premium quality exterior paint that provides the best colour experience with an unparalleled resistance to dirt. With these properties it offers the lowest maintenance and lasting colour performance making your home look new for many years to come.
Jotashield Décor Travertine provides a majestic stone finish inspired by the regionally famous Travertine Rock. A beautiful textured look that is authentic, making it the ideal finish for both modern and traditional homes.
Jotun’s newest Exterior Colour Collection is a truly inspiring and innovative palette formulated by a team of experts giving everyone the freedom to choose without compromising on style, functionality and maintaining the culture and heritage that they are proud of. 
While the interior of the homes reflect the personality of the consumer, the exterior also portrays the lineage and character of the entire house.
Exterior Colour Collection is available in all Jotun stores across the region.-TradeArabia News Service


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