Wednesday 21 October 2020
 
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Farnek appoints new business development director

DUBAI, 20 days ago

Leading UAE-based smart and green facilities management (FM) company Farnek has appointed Khaldun Aburok as the new director of business development. 
 
A Swiss national, Aburok’s previous experience in business development includes a senior role with major Japanese corporation Omron, a global leader in the field of automation, initially reporting into their regional HQ for EMEA in Amsterdam. 
 
He started out as a field sales engineer based in Switzerland, and after almost three years’ service, in 2015, he was promoted to regional sales manager for the Mena region, heading up the Dubai branch office.
 
Prior to that, Aburok worked in the research department at the Swiss Federal Institute of Technology in Zurich, having graduated from the University of Applied Sciences and Arts Northwestern Switzerland, with a Bachelor’s degree in electrical engineering and IT.
 
Lauding the appointment, CEO Markus Oberlin said: "Khaldun has a great deal of engineering sales experience, both here in the UAE and Europe, and has a very strong technological background. Therefore, given the challenging market conditions due to the pandemic, he was the ideal candidate to drive our business growth strategy."
 
Farnek has invested more than one million dollars into research and development to advance innovative tech-driven initiatives such as biometrics, its multifunctional smartwatch technology, and, more recently, its disinfection tunnel.
 
The Swiss national has been given the responsibility for supporting the corporate strategic vision of Farnek by implementing an aggressive business growth strategy, he stated. 
 
Since joining Farnek earlier this year, Aburok has made an immediate impact, securing multimillion-dollar projects with Dubai Development Authority and United Arab Bank, as well as winning contracts with Gulf Vision, Valiant Clinic owned by Belhoul Hospital, SIG- Schools, and Sharjah Research Technology and Innovation Park.
 
His responsibilities include directing the business development department's day-to-day activities, including leading, motivating, and developing the sales team, improving quality management and client relationships, and budget accountability.
 
On his new role, Aburok said: "Environmental and social awareness, innovation and technology are at the forefront of Farnek’s corporate strategy, which are values and aspects of the business that I am passionate about."
 
"Add that to my experience of studying and working in Switzerland, and the decision to join Farnek was totally natural and I am looking forward to a long and successful career here," he added.-TradeArabia News Service



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