Thursday 26 November 2020

Caparol Arabia achieves key production milestone

DUBAI, October 19, 2020

Caparol Arabia, the Middle East unit of leading German paint manufacturer, has announced the production of its fifth million CapaStone Bucket following a continuous spike in market demand for its premium quality stone finish. 
Caparol, the premium brand of DAW Group entered the Middle East market in 1999 with its technologically advanced, modern and sustainable product range. 
Headquartered in Ober-Ramstadt, Germany, DAW is one of the largest paint manufacturers in Europe and has a global presence through various brands of which Caparol is the leading brand for architectural and decorative paints in Europe and market leader in Germany.
Caparol Arabia said owing to Covid, majority of the people are spending more time at home, thus driving even greater interest for home repairs and renovations. 
CapaStone has been in the Middle East market for more than 20 years and has been recognised as the number one stone paint in the region for Façade Solutions. 
With innovative German technology, CapaStone system uses coloured inorganic crushed natural stone aggregates to give the paint a stone effect with the possibility of multiple façade design options, said Caparol Arabia in its statement. 
As the only paint company that uses Nano-quartz matrix technology, CapaStone prevents the adhesion of all types of particles on its surface, providing a clean, fast-drying façade which is easy to maintain, it added. 
Managing Director Martin Rosocha said: "When we started producing CapaStone 20 years ago, we were inspired by the natural scenic beauty and landscapes of the Middle East."
"Today, we continue to deliver our pledge to produce rich, natural and durable exterior Stone finishes that create impact on the region’s market. CapaStone is one of our flagship products that has earned a remarkable reputation in the Middle Eastern paint market for achieving a genuine stone appearance," noted Rosocha.
"The new milestone achieved is testament to the high quality sustainable and innovative solutions we offer to our customers whether they are contractors, applicators or end users," he added.
Mowaffaq Balish, Commercial Director at Caparol Arabia said: "The demand for innovative sustainable and green products has increased over the past few years as people become more and more conscious of the benefits of such paint solutions for their lifestyle and wellbeing."
"As the trend continue to grow, the sales of CapaStone has increased by 100% over last year," he noted. 
Despite the market conditions and restrictions, Caparol Arabia team has reported a spike in demand since the beginning of the pandemic.
"We faced an exciting challenge to make sure we could supply such a high rise in demand," remarked Balish.
"New technologies can offer a sustainable environment protection and that’s what our cutting-edge CapaStone product offers - it is the only trusted product to offer a natural stone-like finish for beautiful walls," he stated. 
"With over 25,000 prestigious projects completed to date with CapaStone Finish, there is no doubt Caparol will strengthen its leading market position in Stone finishes across the region," he added.-TradeArabia News Service


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