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Thyssenkrupp Elevator rebranded TK Elevator, gets new logo

ESSEN (Germany), March 7, 2021

Thyssenkrupp Elevator, a leader in passenger transportation systems with a major presence in the Middle East, has now been rebranded TK Elevator, following the company’s successful transformation into a stand-alone entity. 
 
Designed to work effortlessly across all digital and physical channels, the new brand identity refers to the sunrise’s atmosphere of energy and optimism. 
 
The warm, vibrant color palette, the typography, and the logo all signalise motion, positivity, and speed. This creates an ideal environment for representing a certain spirit of empowerment, autonomy, and premium technology excellence.
 
The new TKE brand reflects the company’s commitment to transform people’s lives through smart and seamless mobility solutions.
 
With operations worldwide and more than 50,000 employees, TK Elevator builds on the successful legacy of thyssenkrupp Elevator with sales of around €8 billion in fiscal year 2019/2020. 
 
The most important TK Elevator business line will continue to be the service business which currently maintains around 1.4 million elevator and escalator units with the help of 24,000 service technicians globally.
 
The new brand name TKE results from the change in ownership that took place mid of last year, said a top official.
 
"The new TKE brand allows the independent company to further expand. It’s a great opportunity to strengthen our market positioning and technology leadership in next-generation mobility services," remarked its CEO Peter Walker.
 
"With the recent integration of our cloud-based digital platform MAX into all kinds of new elevator and escalator systems, we have made a significant step towards digitalization of our products and services. This has established a new quality standard in urban mobility solutions," he noted.
 
"On the other hand, the brand TKE allows us to consolidate decades of tradition, engineering know-how, and success," he added.
 
The TKE product portfolio covers a wide range of products: from commodity elevators for residential and commercial buildings to cutting-edge, highly customized solutions for state-of-the-art skyscrapers – such as One World Trade Center in New York. 
 
Besides elevators, its portfolio also covers escalators and moving walks, passenger boarding bridges, stair and platform lifts as well as tailored service solutions for all products – thus covering a broad spectrum of urban mobility. 
 
"Over the last year, TK Elevator has successfully diversified and scaled its service offerings while broadening its global footprint," stated Walker. 
 
"Our new brand identity even better reflects our strong legacy of achievement. It also significantly underscores our goal as a people-centric service brand that leads the elevator industry and acts as a forerunner regarding digital solutions," he added.-TradeArabia News Service



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