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Bobcat eyes MEA market leadership with new S450 loader

DUBAI, August 5, 2021

Bobcat has launched a new version of the company’s S450 radius lift path skid-steer loader, introducing the company's new branding scheme in the Middle East and Africa (MEA) market. 
 
The new Bobcat S450 skid-steer loader is designed to strengthen its position in its own class and in the MEA compact loader market overall, where the company has a market share of over 50%, reaching as high as 80% in some MEA countries. 
 
Regional Director Middle East and Africa at Doosan Bobcat EMEA Gaby Rhayem said: “The new S450 introduces a fresh look for our loaders in MEA. As well as being the most popular skid-steer loader in the region, the S450 is the most reliable and as a result has the highest resale value on the market.
 
"A used S450 with 4 years/4000 h on the clock will typically sell for 60% of the original price, representing an unbeatable return on investment for our customers."
 
The 3D decals that the S450 now carries for the first time in MEA emphasise the Bobcat track record for reliable equipment and maximum uptime, a statement from the company said. 
 
This gives customers in construction, rental, agriculture and general industry in the region the confidence and peace of mind to carry out their work in a timely and productive manner. 
 
It also helps to explain why Bobcat has continued to sell an average of more than a thousand S450 machines every year in the MEA market, since its launch six years ago.      
 
The S450 continues the company's reputation with a range of features to minimise maintenance and to protect the machine such as shutdown protection, self-diagnostics and battery run-down protection. 
 
In addition, the S450, like all Bobcat skid-steer loaders, utilises the industry’s maintenance-free chaincase, which further reduces maintenance. This is reflected by the extended Two Year (2000 Hour) Standard Warranty that is available for the S450 and all other Bobcat compact loaders in the MEA market. 
 
Equipped with the latest features, the new S450 provides operators with increased performance and enhanced comfort to maximise job site efficiency.
 
As well as its compactness, the skid-steer loader can be supplied with a choice of over 70 different product families of approved attachments, offering solutions for a wide range of applications.
 
It offers customers all the common loader control patterns with a choice between the Bobcat Standard Hand and Foot Controls or the Selectable Joystick Controls (SJC).
 
Instead of the standard cab, the S450 can be equipped with a deluxe cab. There is also a Heating Ventilation and Air Conditioning (HVAC) option. The Cloth Suspension Seat option is also now available on the S450, improving the operator’s comfort − in both cold and hot weather − and providing more comfortable seating on slopes and inclines.-TradeArabia News Service



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