Thursday 21 October 2021
 
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Luxury hotel, real estate projects driving Hansgrohe's GCC growth

DUBAI, 22 days ago

Hansgrohe Group, a leading faucet and shower manufacturer, said the continued expansion of the luxury hotel and property development sector across the GCC, coupled with an increasing appetite of consumers to own premium luxury products in their homes, has contributed to the strong regional growth of the German company which is celebrating its 120th anniversary this year.
 
Headquartered in Schiltach, Hansgrohe is renowned for its innovative approach in crafting sustainable, design-focused kitchen and bathroom fixtures and fittings.
 
The group, which boasts premium brands hansgrohe and Axor, has increased its footprint across the region over the past several years, and now has presence in 13 GCC countries. These include the UAE, Saudi Arabia, Kuwait and Qatar, with Iraq the latest addition to a growing list. 
 
Its expansion into the Middle East, through a representative office in Dubai, has contributed significantly to its 12-decade success story, said a senior official.
 
"There will be almost 70,000 luxury category hotels operating in the GCC region by 2022, and combined with luxury real estate growth, there is a requirement for premium products that give the best possible experience to consumers -  that includes the washroom and showering experience, where Hansgrohe has continued to pioneer and innovate products that combine original aesthetics with ultimate functionality, always with sustainability a key driver," remarked Andreas Wolf, Managing Director of Hangrohe, SE MEA.    
 
In the UAE, some of the most iconic and impressive regional landmarks feature Hansgrohe or Axor products, including Masdar City in Abu Dhabi; Burj Khalifa, the Bulgari Hotel and Skyview Towers in Dubai, he stated. 
 
Marina Towers in Beirut and King Abdullah Financial District, Riyadh, KSA too boast Hansgrohe products, added Wolf.
 
According to him, the company is responsible for a wealth of industry 'firsts' as well as the pursuit of climate-friendly solutions through a specially developed water saving calculator which calculates the water and budget savings that can be achieved by switching to Hansgrohe products with EcoSmart and Cool Start technology.
 
For the Axor brand, partnering with a series of globally renowned designers has contributed to its continued appeal amongst the architect and interior design sectors.
 
Collaborations have included those with French Industrial Architect, Phillip Starke; Italian Architect and Furniture designer, Antonio Citterio, and British industrial design duo, Barber Osgerby.   
 
Marc Andre Palm, Head of Global Brand Marketing for Hansgrohe brand, said: "Never losing curiosity and always questioning the status quo, while acting responsibly and putting people first, that’s what #hansfactor stands for." 
 
The manufacturer’s 120th anniversary motto is “Setting the Beat of water since 1901” with its premium brand, Hansgrohe, creating the #hansfactor campaign, illustrating the characteristics, skills and qualifications that shape the company’s success, he added.-TradeArabia News Service



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