Top business strategist to speak in Bahrain
Manama, January 13, 2009
World’s leading business strategist Professor Michael E Porter will be making his first-ever public presentation in Bahrain.
Professor Porter is the fifth thought leader to be brought to the Kingdom by international event organisers Global Leaders.
Professor Porter will be talking on ‘Winning Competitive Strategies for Today’s Changing Marketplace’ on January 26, 2009, at the Diplomat Radisson SAS Hotel. During the full-day session, he will deliver his strategy on corporate social responsibility in times of global economic crisis.
According to Professor Porter, public companies have a responsibility to shareholders, and ''doing the right thing'' is no longer a sufficient rationale for corporate giving or a sufficient guide to how corporations can truly benefit society.
Demonstrating the business value of investing in the community will increase corporate giving, not diminish it, according to Professor Porter.
Increasingly, philanthropy is used as a form of public relations or advertising, promoting a company's image through high-profile sponsorships. But there is a more truly strategic way to think about philanthropy, he says.
Porter believes that Gulf companies can use their charitable efforts to improve their competitive context - the quality of the business environment in the locations where they operate.
“Using philanthropy to enhance competitive context aligns social and economic goals and improves a company's long-term business prospects. It enables a company to give money but also leverage its capabilities and relationships in support of charitable causes,” he added.
“By aligning charity and strategy, corporations don’t only give money - they donate distinctive capabilities. And that can result in greater social good even as it strengthens a company’s competitive edge.”
Porter admits that taking this new approach requires fundamental changes in the way companies approach their contribution programmes.
Governments and corporations around the world have turned to Professor Porter for his perspective on economic development, competitiveness, corporate strategy, and corporate social responsibility.
He chairs the Global Competitiveness Report, an annual ranking of the competitiveness and growth prospects of more than 120 countries published by the World Economic Forum. His work is taught at almost every business school in the world.
Confirmed partners for the event to date include: Bahrain Tribune, Al Ayam, Business Intelligence Middle East, BIBF, BSTD, knowledgenetwork, and Gulf Financial Insider. – TradeArabia News Service