NBAD, RAK to boost small units' service
Abu Dhabi, June 19, 2011
The National Bank of Abu Dhabi (NBAD) said it has signed an agreement with Ras Al Khaimah Free Trade Zone (RAK FTZ) to further expand and reinforce its services to small and medium sized enterprises (SMEs) across the UAE.
The MoU provides for collaboration between RAK FTZ and NBAD to increase their reach to SMEs, especially within the Free Zone, and encourage entrepreneurial spirit among young UAE nationals, said a statement from the bank.
The partnership also paves the way for RAK FTZ and NBAD to foster SME growth through customised solutions, it added.
Since its inception, RAK FTZ, one of the fastest-growing and most cost-effective free trade zones in the UAE, has always focused on supporting the SME sector.
The Free Zone has facilitated the growth of SME businesses across sectors, realising the potential and opportunities for business generated through the SMEs, especially in infrastructure and development projects.
“We are pleased to launch a partnership with RAK Free Trade Zone, one of the most significant business enablers in the Northern Emirates,” said Haitham AlRefaie, the head of Business Banking Group at NBAD.
“NBAD is keen to expand its reach and services to SMEs because this important segment is an engine of growth,' he added.
NBAD’s partnership with RAK FTZ comes close on the heels of the bank’s launch of four business banking centres, e-Business Banking, NBAD Visa Business Credit Card, Rent Financing for SMEs, MoU with Dubai SME and a flurry of other products and promotions exclusive to SMEs earlier this year.
NBAD also administers Khalifa Fund through its partnership with Khalifa Fund for Enterprise Development.
“Our approach is to be accessible to SMEs and we are achieving this through opening business banking centres and by our partnerships to expand our geographical reach,” Al Refaie said.
Oussama El Omari, CEO of RAK FTZ, said, 'We are happy to join forces with NBAD which would be an invaluable value-addition to our clients in their bid to define the new global economy.'
'The RAK free zone has enjoyed a steady increase in our client base, especially in the SMEs, since we started 10 years ago because of our continued diligence to keep abreast of the needs of today’s businesspeople,' he noted.
'As a fast-growing industry, we fill an important gap in the market by providing entrepreneurs and SMEs with the appropriate and hassle-free venue to grow or expand their operations in the Middle East through innovative business solutions,' El Omari stated.
“We have seen phenomenal growth in new registrations and renewals at the RAK FTZ, and such partnership with a leading bank will further build on our growth trajectory,” he added.-TradeArabia News Service