Dubai summit to discuss CRM issues
Dubai, January 9, 2012
Over 200 business and IT professionals from a cross-section of organization and industries will converge in Dubai for a major customer relationship management (CRM) summit to be held from May 14 to 15.
The Middle East CRM & Customer Intelligence Summit 2012 will feature keynote presentations, end-user case studies, solution provider sessions and workshops to provide delegates with actionable advice and strategic insight.
It is an international gathering of IT & business leaders, government officials, industry experts and active buyers to share strategies, insights and best practices for successful CRM deployment, customer experience management, social media integration, data integrity and analytics, said the event organisers Expotrade.
The event's main objective is to facilitate an international platform and address CRM/CEM/Customer Intelligence issues and create business value from their initiatives, it stated.
From small-scale businesses to large-scale enterprises, the nature of customer relationships are continually changing, numerous surveys demonstrate that customers now expect morem, according to CRM experts.
"Customer Experience" is now becoming a widely debated topic across Europe and the Middle East and is a cause for concern for several large enterprises as they are currently struggling to provide a consistent experience across existing and emerging channels and lack insight on the cross-channel interactions that their customers embark on, they added.
Recent HR surveys indicate that the number of European organizations looking to headhunt a VP of Customer Experience is set to double through 2012 - 2013.
The global CRM software market value is forecasted to reach $6.6 billion by year of this year along with CRM licensing and maintenance revenue together expected to surpass the $10 billion mark through 2012 at a compound annual growth rate of 10.5 per cent, said experts, citing data.
Some of the key speakers at the summit include Ravi Nair, SVP and head of customer experience management, Abu Dhabi Commercial Bank, Barry Green, vice president CRM & Loyalty, Etihad Airways, Abdullatif Awadh, head of CRM, Jumeirah Group and Kevin Goodburn, regional director Customer Service, Johnson Controls International.-TradeArabia News Service