Dubai launches new global campaign
Dubai, March 5, 2012
Dubai has launched a new campaign to showcase its success stories in trade, infrastructure and entrepreneurship through the use of impressive facts and figures and highlighting the opportunities for global business.
The international print and online campaign 'Dubai means business' has been commissioned by Falcon and Associates.
It emphasizes the strategic key geographical location between east and west and shows that 'when you run the numbers, Dubai means business'.
The campaign's narrative is told by key representatives from the private and public sectors who speak about the opportunities that exist for business, from SMEs to large multinationals, in Dubai.
The campaign will target key international markets where Dubai has existing and growing business and trade relationships extending from Australia and China in the east, through to India and the UK, and as far west as Brazil and the US.
Short edits of the films will run on international online media such as Financial Times, The Economist, Wall Street Journal and other leading websites to effectively reach audiences in each of the target markets as well as locally in the UAE and regionally in the Middle East.
Commenting on the launch, Ahmad Abdullah Al Shaikh, the director general of Dubai Media Office, said the campaign strongly demonstrates the energy, growth and opportunity that exist in Dubai.
'The UAE, and Dubai's, constant pursuit of excellence has solidified the leading global position it holds today,' he remarked.
'With 500 companies having headquarters here, and 46 per cent of the UAE economy comprising SMEs, Dubai is a global and enabling business hub strategically located between east and west, providing an ideal launching pad for companies of any size,' he added.
The campaign will run until June 2012 and will be supported with corresponding print and online banner ads.-TradeArabia News Service