Silah Gulf, a business process outsourcing and customer experience provider, is inviting companies to take part in its Global Contact Centre Benchmarking Report.

Now in its 13th year, the report is the world's most comprehensive annual report on strategic trends and operational performance metrics.

Those taking part will have access to the full report through a secure analysis portal, allowing them to compare their centre or centres to any of the other 500 or more participants, by sector, region or size.

'There is no real data available in the region when it comes to contact centre operations and management, and thus no real insight. Most companies are flying blind and use hit and hope methods to grow their business,' said Silah chief executive Joe Tawfik.

'By participating and thus gaining much-needed visibility into the industry from a micro to a macro scale, they gain knowledge about tends that govern their business.

'By comparing your contact centre's performance with others of similar size, industry and geography, you will be able to identify your strengths and weaknesses in key areas of operations management, technology and people and how you measure up to best practice,' he added.-TradeArabia News Service