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Tanmia ties up with Profiles International

Dubai, June 8, 2008

Tanmia, the National Human Resource Development and Employment Authority, has signed a strategic partnership agreement with Profiles International Middle East, a leading human resource assessment and profiling company serving public and private organisations in the MENA region.

Tanmia decided to collaborate with Dubai-based Profiles International ME after evaluating the results of a recent study conducted by the occupational assessment company showing a sharp increase in the number of private and public companies adopting psychological measures.

The study also revealed a growing awareness among general managers and human resource management practitioners on the need to use scientifically-based tools that measure employee performance and behavior and eventually help in developing motivational and performance-enhancing strategies.

“We are pleased with the opportunity to provide our services to Tanmia. The various economic sectors throughout the UAE are witnessing phenomenal growth, which enhances employment opportunities for national jobseekers,” said CEO, Profiles International Middle East, Osama Mansour.

“Accompanying this growth is a welcome increase in the number of private and public organizations adopting psychological measuring solutions to gauge the skills and talents of its employees. This trend supports a better match between worker competencies and work requirements and, consequently, enhanced productivity and professional development.”

Mansour pointed out that Arab countries have lately started paying attention to human resources management, emphasising the importance of its development throughout the region’s public and private sectors and its role in motivating Arab youth to create and innovate.

He also said that he expects the practice to be very popular within the coming years due to growing acceptance of mergers in the Arab business community and the shift of several family businesses to corporate management. These trends are spurring demand for advanced training, motivation, and promotion strategies.

“Psychological measurement has become an indispensable tool in modern management, enabling the selection of suitable individuals at all administrative levels. Through the use of the latest scientific methods, these measurements help employees learn of their competencies and skills, thus providing both direction and motivation,” said acting general manager, Tanmia, Feddah Lootah.

Tanmia expects its collaboration with Profiles International ME to encourage widespread use of scientific principles in measuring and developing the mental and personal abilities of employees and enhancing motivation at the work place.


It hopes that psychological measures will be increasingly employed in ensuring good management and successful planning. – TradeArabia News Service




Tags: Tanmia | management | profiles |

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