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DSFO gears up for Apprenticeship Programme

Dubai, June 10, 2008

The Dubai Shopping Festival Office (DSFO), organisers of Dubai Summer Surprises (DSS) is gearing up for another edition of its award-winning Apprenticeship Programme, its highly successful internship for business administration and marketing students from colleges in KSA, Kuwait, Bahrain, Oman, Jordan, Qatar, Lebanon, Egypt, and the UK.

The DSS Apprenticeship Programme was one of the major factors cited by the jury that awarded The Dubai Shopping Festival Office the Travel & Tourism Award at the 2008 IPRA Golden World Awards today (June 10) in London.

The DSS Apprenticeship aims at promoting local talent and enhancing the education of participating students within the field of marketing and business administration. The programme brings together the best and brightest students from across the region to participate in the highly successful annual summer fiesta in Dubai and provides students excellent opportunities for training and exposure in marketing and events management through an internship at the Dubai Summer Surprises, one of the biggest tourism success stories of the region, which will take place from June 19 to August 22, 2008.

From four universities in two countries in 2006, the DSS Apprenticeship Programme now targets more than 30 higher education institutions in nine markets in the Middle East & North Africa.

And for the first time this year, the programme marks a major milestone as it takes the first step towards globalizing the programme with the first non-Arab student coming from the UK.

As in past editions, college students selected for the apprenticeship programme undertake an intensive hands-on training in planning and executing the Dubai Summer Surprises, the region’s biggest summer spectacle now celebrating its 11th year.

The leading South African hotel operator Southern Sun is hosting this year’s students for the second consecutive year, at the Qamardeen Hotel, where students will stay for the entire two-week internship.

Students from Petra University are currently busy going through the selection process, which includes an essay writing component that usually asks students for bold and bright ideas as to how to make the summer event bigger and better for the 2009 edition.

A special jury comprised of key DSS staff and other marketing professionals will evaluate the applications and select one winner from each country to represent his/her country in the programme.

Winners are chosen based on the quality of their essays and completion of documents as well as their character, ambition, energy, and potential to make valuable contributions to the betterment of DSS. – TradeArabia News Service




Tags: DSS | apprenticeship | Qamardeen |

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