Dewa launches home safety campaign
Dubai, July 15, 2009
Dubai Electricity & Water Authority (Dewa) has launched an educational ‘safe home campaign’ across malls and communities, aiming to spread awareness on fire safety at home this summer.
The campaign is being launched at select Dewa customer care centres and specially set up kiosks Eros Digital Home stores, and reaching out to people visiting these centers in Dubai.
This educational campaign aims at raising awareness about the causes of electrical fires, by giving easy tips on how to be ‘Better safe than sorry’ this summer.
Visitors are given educational leaflets about safety measures and are invited to fill in response forms indicating simple symptoms of fire that invariably tend to get ignored by householders.
It has been noted that people expose themselves to electrical mishaps due to ignorance on their part. Many a times people tend to ignore simple symptoms as a result of the ideal human mindset that is conditioned to think that nothing bad will ever happen to them, maybe others.
“Safety is a major part of the Dewa strategy and play an active role in all our policies,” said Saeed Al Tayer, MD and CEO of Dewa.
Sonjib Banerjee, technical director, Duval Messien, lightning protection and earthing systems provider, said, “The campaign aims to further percolate the message of ‘Safe Home’ across all households by inviting public to share information indicating electrical threat at their respective homes.”
“Feedback and insight taken from the home safety research will be shared with DEWA to enable a fully integrated plan of safety in the home.”
Deepak Babani, CEO, Eros Group, a leading distributors and retailers in consumer goods, said: “The extension of this drive to select Dewa customer care centres and Eros Digital Home stores further reinstates our endeavor towards the safety of homes across Dubai.”
“As a leading regional distributor of electrical appliances and equipments, we have the aftercare responsibility towards our customers and the spread of this campaign only strengthens our pledge that people sleep assured that they have taken every precaution and are safe at home,” he added. – TradeArabia News Service