Bahrain-based London Training Centre (LTC) has undergone a total brand review and unveiled its new logo, concept and website, in support of its evolution into a leading full-service training centre.

The new brand identity reflects LTC's commitment to provide the very best training services in order to meet its client's needs.

The tagline 'Know, Show & Grow' in conjunction with 'Taking you forward' illustrates that LTC is here to support and understand its clients.

LTC is one of the specialised training provider in the sectors of hospitality, business management and personal development.

Under these three industry segments, LTC covers wide spectrum of training programmes. Subtle changes have been made to the firm's logo to reflect its current image.

The new website londontc.com which was also launched yesterday, seeks to increase LTC's online presence and help communicate with its current and prospective clients.

LTC officially unveiled its new brand to clients, partners and contacts on Tuesday at its new location in Jidhafs.

Managing director Ebrahim Attiya said It has been our vision since the opening of the centre in 2001, to provide innovative solutions for the new generation in the fields of hospitality, tourism and business management.

LTC has always stood for excellence through hard work and commitment and thus the new brand identity is a graphical representation of turning these values into realistic success.

"We as a training centre seek to invent new programmes with the market needs in all aspects of training, and have set up a working group to support and keep up with the rapid development in this area in order to bring into effect the quality in line with the Economic Vision 2030 according to the criteria of the Quality Assurance Authority for Education and Training in Bahrain," business development and marketing manager Brian Joseph said.

"We have managed the centre through its innovative ways to attract young Bahrainis from various groups."

The rebrand process which includes the logo, concept and website was developed by LTC's full-service marketing agency Miraj Graphics, who worked closely with partners and staff to create a brand identity that communicates LTC's core values and future strategy.

Miraj Graphics was chosen for this vital marketing tool for their reputation as a capable branding specialist with real-time experience in branding and websites to help LTC increase its digital marketing activity and online presence. – TradeArabia News Service