Motivate names Young Lions winners
Dubai, May 7, 2013
Motivate Group, representatives of the Cannes Lions International Festival of Creativity, has announced the results of the 2013 UAE Young Lions competition.
The competition, which challenges young professionals at the start of their careers in the advertising industry, gives local talent the opportunity to showcase their work, a statement from the group said.
The competition was open to professionals up to 28 years of age, and participants took part in teams of two, consisting an art director and a copywriter. The 15 participating teams were briefed to produce an original campaign of global standards in nine hours for the SNF – the Special Needs Future Development Center, Dubai.
The mandate was to produce print ads to generate public awareness about the center’s activities and objectives in the UAE, the statement said. The center caters to the special needs community.
All the entries were displayed at Dubai Media City’s HQ. The Creative Club – a jury of industry experts from across the UAE, then judged the teams.
Dubai Media City, the Mena region’s largest hub dedicated to the media industry, pledged its commitment to supporting local talent by hosting and sponsoring this year’s UAE round of the Young Lions Competition for the fifth consecutive year.
Managing director of Tecom’s Media Cluster, Mohammad Abdullah; and Ian Fairservice, managing partner of Motivate Group; representing Cannes Lions, jointly presented the awards to the first, second and third place winners.
“We are delighted to have hosted the UAE round of this prestigious competition for the fifth time,” Abdullah said. “There is a huge amount of local talent in the region, and we want to do everything we can to support their development. This event provides young talent with the opportunity not only to showcase their work, but also to meet and share ideas with other entrepreneurs and media professionals.”
“We are proud of the high quality of work presented by UAE’s young creative professionals from the advertising industry. This is the eleventh year we have held the event and it gets better every year. This is reflected by the stimulating ideas created by our Young Lions,” Fairservice said.
The winning team, comprising Dalia Fadel and Philip Adrien of Drive Dentsu will be sent on an all-expenses paid trip to the 60th annual Cannes Lions International Festival of Creativity in June. There, they will participate in the International Young Lions competition and attend seminars and workshops featuring global industry leaders.
The Cannes Young Lions offer national teams the opportunity to compete against each other and showcase their creative talent, and could be instrumental in changing the participants’ careers. The 2013 edition of the festival will be held from June 16 to 22.
Previous UAE Young Lions winners have gone on to greater success at Cannes, the statement said. In the last two years, local winners have bagged silver and bronze trophies there.
The UAE Young Lions competition was supported by Getty Images and Xerox. The exhibition of work is open for public viewing until May 9. – TradeArabia News Service