Pearson plans new strategy for GCC
Dubai, November 25, 2013
Pearson, one of the world’s leading learning companies, has announced a series of unique commitments designed to measure and increase its impact on learning outcomes in the Gulf region.
As part of a new global education strategy which sets out to help more people make progress in their lives through learning, Pearson has:
•Committed to report audited learning outcomes, measures and targets alongside its financial accounts, covering its whole business by 2018;
•Shared plans to “institutionalise” efficacy across Pearson’s organisation, creating dedicated focus and incentives towards learning outcomes targets for all business areas;
•Published its Efficacy Framework – Pearson’s approach for ensuring its products and services enable students to learn what they need to make progress – for feedback and improvement;
•Promised to develop a global research network to gather the evidence needed on the “path to efficacy”, and openly to share and broker debate around its findings.
The company’s ambition is to ensure that its work is driven by an ever-clearer understanding of how it can maximise and measure its impact on learning outcomes, drawing on the lessons of the healthcare industry to invest in research and development and build new partnerships that will address the most pressing unmet needs in education.
Fadi Khalek, Pearson’s VP (Higher Education and Applied Learning) in the Arab region said: "Since launching in the Middle East over half a century ago, Pearson has worked closely with learning institutions, governments and individuals to create effective learning solutions that have a positive impact on communities throughout the region."
"Pearson’s new commitment to efficacy allows us to continue with our journey to move from inputs to outcomes. We now have the tools to evidence the fulfilment of such goals and outcomes whether in our own, Pearson operated institutions or those whom we service," he added.
Identifying dialogue and collaboration with the wider education community as crucial to accelerate progress, Pearson has also published two reports.
The first, Asking More: The Path to Efficacy, sets out the imperative for measuring and improving learning outcomes worldwide. The second, The Incomplete Guide to Delivering Learning Outcomes, shares in detail the company’s new approach to contributing to that goal and the progress it has made so far.
Asking More: The Path to Efficacy brings together some of the world’s leading education experts to highlight how research and data collection can enable a revolutionary degree of rigour in measuring and improving the success of learning products, educational programmes and institutions.
The report argues that efficacy in education is ‘as possible and as pressing’ as in healthcare, and includes contributions from global leaders in education and business including Andreas Schleicher of the OECD, Vicky Colbert of Escuela Nueva, Geoff Mulgan of Nesta and Jon Iwata of IBM.
Pearson will now extend this conversation by creating a new global research network, connecting Pearson’s internal research with outside experts, working together to address barriers to efficacy and big unanswered questions in education.
"Efficacy now moves from a pilot programme in Pearson to the centrepiece of its global education strategy. Every part of Pearson’s new organisation will have a senior leader with a specific brief for improving efficacy, and product roles will be reshaped to focus on delivering outcomes rather than inputs," stated Khalek.
This new network of leaders will ensure that the efficacy framework and its lessons are applied throughout the company, reviewing all investments over a value of $1 million and reporting publicly on Pearson’s progress and impact.
The company will also include the delivery of learning outcomes as a central pillar of its HR policies including recruitment, training, performance management and reward.
John Fallon, the chief executive, said: "Pearson’s purpose is to help people make progress in their lives through learning. So, we better be sure that we can demonstrate that progress, in all we do, in a meaningful way."
“Our aim is to ensure that every action, every decision, every process, and every investment we make will be driven by a clear sense and understanding of how it will make a measurable impact on learning outcomes. We need to institutionalise this process, and make it our natural habit," noted Fallon.
“When we publish our annual report five years from now, we will, in a rigorous and externally audited way, be able to report on the progress we have made in improving learner outcomes. To achieve this, we will need to collectively agree on the learner outcomes that we will track, measure and strive to achieve," he added.-TradeArabia News Service