Abunayyan launches new career website
Riyadh, March 24, 2014
Abunayyan Holding, a water and power business in Saudi Arabia, has teamed up with Cazar, a leading recruitment solution provider in the Middle East, to launch a new employer brand and career website.
‘Mostaqbaly,’ which means ‘My Future’ in Arabic, is built using responsive design that adapts its content and layout to the candidate’s smartphone, tablet or PC across any platform and ensures the same high quality of user experience, security and functionality.
Khalid Abunayyan, president and CEO, said: “Abunayyan Holding and its subsidiaries aspire to be the employer of choice for national and non-national top human talent. We will relentlessly pursue the fulfillment of this strategic objective. Launching Mostaqbaly, our new career website, is an important step forward.”
The company, which launched its new corporate identity last year, sought out a compelling strategy and communication tools to engage with the very best talent in the most efficient way.
Leading organisations in the Middle East recruit 23 per cent of their hires through their own dedicated career website, according to studies.
Feras Al-Sa’di, Abunayyan Holding, marketing strategy and corporate communications manager, said: “The recruitment space here has completely changed in the past 10 years: qualified candidates are online and mobile. They have many job opportunities to choose from and an altogether different set of expectations.”
Saudi Arabian nationals spend five hours a day on average on a desktop or laptop and another three hours on mobile devices, according to statistics by Rise Media Services.
“If we want to connect with candidates and get their attention, we need to be where they are – online - and deliver an interesting employer proposition. This is why having a good, mobile-optimised career website with a strong candidate-facing brand was essential to us,” added Al-Sadi.
Saudi Arabia has the largest user base of internet, mobile and social media users in the region, said the study.
With over 54.5 million registered mobile users and over 14.7 million broadband internet users, Saudi Arabia has one of the world’s highest mobile penetration rates, it said.
Lee Slimming, recruitment marketing specialist at Cazar, said: “According to Google, 45 per cent of all web searches are done using a mobile device. If a company wants qualified individuals to stay on their site and apply, it must be easy to use across all devices. Abunayyan definitely has a competitive advantage because they are the first employer in Saudi Arabia to deliver this level of candidate experience.” - TradeArabia News Service