The AUD students had the chance to exchange ideas, design and
develop a project with the help of experts from Grohe.
Dubai design students win Grohe praise
Dubai, May 24, 2014
Grohe, the leading bathroom fittings manufacturer, recently awarded the students of American University in Dubai for their design talents at 'The 'Dubai Design Series' competition.
The contest was part of the Grohe Design Series, a program launched by the company in 2012 to encourage, support, and reward successful creative works by young university students in the field of design.
Introduced in Lebanon and Turkey, the program is designed to provide students with opportunities to challenge and maximize their individual talents while promoting lifelong learning.
Lauding the winners, Paul Flowers, the senior VP of Design at Grohe said: “Investing in design leads to the creation of added value and strongly contributes to building sustainable competitive advantage.”
Students from AUD had the chance to exchange ideas, design and develop a project with the help of experts from Grohe to generate progressive contemporary design idea ideas.
Flowers later explained the importance of design and how it should be considered as an integral part of the overall business strategy.
“This competition has been a great chance to work with future designers to understand their way of thinking and support the future think-tanks of the region,” he added.
Lina Varytimidou, the director of PR and head of Grohe SPA, Middle East and Africa, said: "We are very pleased to have had the opportunity to collaborate with the AUD. The work that the students have submitted has been truly inspiring and has instilled our confidence into the future generations of designers. We congratulate the winners and look forward to welcoming them to Grohe’s offices for their internship.”
The competition titled ‘Cultural Relevance of a European Brand in the Middle East’, gave students the opportunity to develop a home spa using the Grohe Grandera range.
After weeks of interaction and discussion, the judging panel selected three students to receive a prestigious summer internship at various locations of Grohe, all expenses paid for as the grand prize.
Dr Albert Fakhoury, the chair of the Department of Interior Design at AUD said the interactive sessions provided students the opportunity to use their university knowledge for a commercial context whilst competing for internationally recognised internships.
Prof Annamaria Lambri, AUD Interior Design Department Competitions co-ordinator and assistant professor of Interior Design said: “We strongly supported the Design Series since it is a very high level professional experience for our students, challenging them to improve life quality through the Design. We trust our student’s innovative ideas, creativity and passion: we are very proud of the results.”-TradeArabia News Service