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Bobcat rebrands EMEA dealer training centre

DUBAI, July 25, 2018

Bobcat, one of the world's leading manufacturers of construction equipment, said it has rebranded its training centre located at the Doosan Bobcat Europe, Middle East and Africa (EMEA) campus in Dobris, Czech Republic, as ‘Bobcat Institute.’

The facility has grown and developed the training it provides to the regional Bobcat dealer network over the last 10 years, said a statement from Bobcat.

For over 10 years, it had achieved its goal of greatly enhancing the performance of the dealer network by raising standards, introducing new tools and increasing support to create the best possible Bobcat customer experience right across the EMEA region, wherever dealers are based, from Manchester, Oslo, Hamburg and Madrid to Dubai, Istanbul and Johannesburg.  

In fact, it has had an impact that has gone far beyond technical/product training to cover personal development of trainees. Both in tribute to and in recognition of this, it has now been relaunched as the Bobcat Institute, it added.

The institute located in the heart of the Doosan Bobcat Campus is surrounded by the Bobcat factory and the Innovation Center.  It consists of a large main building with four training rooms, each capable of holding up to 30 individuals, said the statement.

In addition to the classrooms, the facility also includes offices, four workshops for service training and a total of 15,000 sq m (equal to two football pitches) of outdoor area which is devoted to hands-on try outs of Bobcat machines and for hosting events such as the very successful Demo Days.  

Over the decade since it was established, the training centre evolved and the curriculum improved to match the requirements/needs of the dealer network. The Training Center had provided training to about 9,000 individuals during this period.

The figure is even higher after including the web-based courses provided and followed on the Training Center Learning Management System, said the statement.  

The key parameters being met by the Bobcat Institute:

•More than 2,500 trainees per year
•50 per cent of training delivered in Dobris and 50 per cent locally for greater flexibility
•Over 1,300 visitors per year during Demo Day events, ‘test drives’ and factory tours
•Over 50 nationalities participate in the training sessions
•On average, Trainers have 20-30 years of industry experience

Now moving on as the new Bobcat Institute, it is dedicated to helping dealers in improving knowledge, in all possible ways, convinced that personal development is the foundation of further dealer performance growth.

It is essential to the success and performance of Bobcat’s dealer partners, providing optimum customer satisfaction at all times.

"The Bobcat Institute enhances the dealer performance with the right training, support and tools for enhanced customer experience," explained Jürgen Gremez, the training director of Bobcat Institute.

"To achieve this, the institute has developed a three-step approach building on our strong training foundations to also focus on the competition’s equipment with proactive sales materials, complemented by supporting dealers further with equipment demonstrations and other positive action," he added.  

Gremez pointed out that at the Bobcat Institute, training and development were not one-off activities but a continuous, lifelong process necessary for the success of the organization and the individual.

"The Bobcat Institute helps develop the skills, performance and knowledge that dealers and Bobcat staff need to improve confidence, efficiency, product familiarity and the service the company offers customers," he added.-TradeArabia News Service




Tags: Middle East | Bobcat | Construction equipment |

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