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Dubai launches new academy to groom social media experts

DUBAI, June 15, 2020

Dubai has launched a media academy as part of its plan to prepare a future workforce capable of leading the rapidly growing field of digital marketing. It will train media professionals in the public and private sector and develop social media content creators. 
 
The New Media Academy was inaugurated by HH Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, in the presence of Sheikh Maktoum bin Mohammed bin Rashid Al Maktoum, Deputy Ruler of Dubai, Sheikh Ahmed bin Saeed Al Maktoum, Chairman of Dubai Civil Aviation Authority and Chairman and CEO of Emirates Airline and Group, along with a number of senior officials.
 
Sheikh Mohammed, published via his Twitter account, a video that contains an introduction to the New Media Academy, its goals and innovative educational programmes.
 
"Today, we launched the New Media Academy to nurture a new generation of digital experts. New Media is a new science, it has its tools and its secrets, and we want our talents to be at the forefront of this. Our goal is to equip youth to lead the rapidly growing social media landscape," remarked the Dubai ruler.
 
Sheikh Mohammed pointed out that through digital masterclasses, the New Media Academy will provide a broad range of career-oriented educational programmes to nurture social media content creators and develop them into innovative resources in digital marketing and social media.
 
The academy aims to improve the youth’s career prospects and enable them to lead as digital citizens in the new economy, he noted.
 
The custom-designed curriculum, developed by renowned experts in social media and digital marketing, will be delivered by a handful of internationally acclaimed specialists including Duke University’s Matt Bailey, among the world’s most sought-after internet marketing experts; Juan Pablo Sanchez, Masterclass Educator at top 10 digital programmes; and Caleb Gardner, the former US President Barack Obama’s lead digital strategist.
 
Instructors also include representatives of the four new media giants Facebook, Twitter, Google and LinkedIn.
 
The academy's activities will kick off on July 7 with interactive online masterclasses in digital marketing, social media and content creation, which will be open to full-time employees and international students.



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