Starbucks Coffee Company has introduced its 100 per cent responsibly grown, ethically traded Espresso in Europe, Middle East and Africa.

Part of Starbucks Shared Planet, the company’s global commitment to doing business responsibly, the espresso comes from farmers and suppliers who follow the company’s comprehensive sourcing standards and guidelines for social, economic and environmental responsibility developed in partnership with the environmental non-profit organisation Conservation International (CI).

“Since our founding, we have worked to positively impact the lives of farmers and their communities.  This espresso is an example of our commitment to doing business the right way,' said Howard Schultz, CEO and chairman, Starbucks Coffee Company.

Starbucks and CI are launching a new effort to work with coffee farmers to promote tropical rainforest conservation by taking conservation beyond coffee farms and into surrounding landscapes.

“Our partnership with Starbucks plays an important role in our effort to mitigate the effects of climate change in some of the most threatened areas of the world – tropical forests,” said Peter Seligmann, chairman and CEO of Conservation International.-TradeArabia News Service