Boots, the UK’s number one health and beauty store, recently launched its new expert teeth whitening programme.

Comprising whitening toothpaste, mouth rinse, dental tape, dental floss, nifty picks and a tongue cleaner, the new kit ensures that acquiring a dazzling smile and healthy teeth has never been easier.

It is safe, easy to use, clinically proven and cheaper than the dentist, said a press release from the company.

Boots professionals have put together these products to guarantees stain-free teeth and perfect protection, it added.

“Teeth are an essential part of our looks and keeping them clean can be a bit complicated. Boots professionals have put together these clinically proven products to give you healthy teeth and a bright smile. The range is safe, easy to use and affordable,” said Richard Morgan, president of Boots.

Unlike other whitening programmes, the Boots version does not contain hydrogen peroxide, which is a chemical used in hair dye.

The expert range is peroxide free and the program is in keeping with the cosmetic products (safety) regulations.

“We are all fond of celebrities perfect smiles and with the help of the Boots Expert Dental Range, your teeth can be strong, healthy, white and beautiful, just like your favourite celebrity,” Morgan added.-TradeArabia News Service