The Dubai Bone & Joint centre said it is creating awareness about musculoskeletal ailments with an innovative campaign.

The Steps for Healthier Bones campaign coincides with the World Arthritis Day.  

The DBAJ centre initiative is set to run from October 5 to 11 at the Festival Centre, Dubai Festival City and is aimed at involving the main community to integrate into the activity.

The project, the first of its kind in the United Arab Emirates, has been endorsed by the Emirates Arthritis Foundation (EAF) and is supported by the Festival Centre and Mega Sports, a subsidiary of Al Abbas Group and sole distributor of Head Fitness Equipment.

A special Steps for Healthier Bones zone is being set up at the Festival Centre where people from the community will be encouraged to participate by walking on treadmills, and will have the number of steps counted.

Bone Health Week is an initiative by DBAJ, the primary sponsor of EAF, and was conceptualised in order to encourage and attract further endowments.

'Musculoskeletal ailments are a serious concern which is why we thought about this project to help raise awareness on the subject. Educating the public about bone health and safety, as well as leading healthier lifestyles, will help curb the rising incidence of bone-related injuries and ailments,' said Suzanne Al Houby, vice-president DBAJ centre.

Al Houby said the public is welcome to come to the Steps to Healthier Bones area, located at the 2nd level and walk on a treadmill. 'The objective of this activity is to raise awareness on the importance of exercising and leading a healthier lifestyle,' she added.

DBAJ is the first and only centre for musculoskeletal treatment and research in the Middle East, offering patients world-class specialists and facilities to improve their quality of life and to have a chance to live a pain-free life.

DBAJ addresses various conditions ranging from children and adult spinal conditions, pelvic and acetabular fractures, reconstructive surgery, and rheumatology.

It also offers total joint arthroplasty, revision of total joint arthroplasty, limb lengthening and limb deformity correction, infective non-union surgery, foot deformities, neuromuscular disorders, and sports medicine. - TradeArabia News Service