Phonak unveils new hearing aid range
Amman, April 1, 2009
Phonak, a leading manufacturer of innovative hearing solutions, displayed its latest innovative hearing solutions based on the Core technology and FM based wireless communication systems at its regional conference.
The conference, which was attended by regional managers and distribution partners of Phonak, provided a platform for the company to project its motto “Life is on”.
During this event, Phonak unveiled the newest hearing systems of its communication optimised real-audio engine (Core) collection, which consists of a unique portfolio of hearing instrument families that meets the needs of all clients, regardless of their degree of hearing loss, personal preferences, lifestyle or budget.
Phonak also displayed a range of new wireless FM products based on its revolutionary dynamic FM platform. FM systems consist of a wireless microphone (or transmitter) and miniaturized receivers that are attached to a user’s hearing instrument; these systems are highly valuable for children with hearing loss who struggle to hear and understand the voice of the teacher.
The dynamic FM platform improves speech understanding by dozens of percentage points. In addition to products for children, Phonak also offers the new dynamic FM products for adults with hearing loss, CI recipients (both children and adults) and children with auditory processing disorder.
“The success of our first conference for regional managers and distribution partners in the Middle East and North Africa (Mena) fills us with a sense of satisfaction, especially in light of the anticipated initiative to make Amman the company’s headquarters for Mena,” said regional managing director of Phonak, Ghazi Farouq.
“We believe that the launch of our unique hearing solutions and FM systems in our market marks the start of an evolution in the industry across the region, an evolution we are gratified to lead.”
Ignacio Martinez Azkorra, vice president international sales of Phonak said: “Phonak regards the Mena region as a promising high potential market. This is supported by the success our brand has witnessed over the past years in the region and especially in Jordan.
“We acknowledge that this success stems from the local insight and understanding that our Jordanian team of nationals brings to the table,” he added. – TradeArabia News Service
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