VLCC launches new products for summer
Dubai, May 24, 2009
VLCC, the Middle East’s premier beauty, scientific slimming and preventive healthcare brand, has launched its 100 per cent natural Sun Safe and Lip Shield products in the UAE.
The VLCC Personal Care product-line, made from special blends of pure herbal extracts, nutrients and aromatic oils, are unique and effective product formulae with no side-effects, said a company statement.
The VLCC Sun Screen Cream, Gel and Lotion range offer advanced solutions for skin care and protection against Sun. The products moisturise the skin and cater to specific skin needs to prevent it from direct exposure to harmful ultra-violet rays. The VLCC Lip Shield helps heal chapped conditions and protects them from harmful effects of Sun.
The products – Sun Screen Gel SPF 15, Sun Block Cream SPF 25, Surya Sandal Lotion SPF 30, Hydrophobic Sun Block SPF 40 and Lip Shield SPF 10 – offer varying Sun Protection Factors, features which help determine how long one can stay before getting sunburn. For instance, the SPF 15 products enable the user to stay in the Sun for 15 times longer than the normal period.
“VLCC’s range of Sun Safe and Lip Shield products offers optimum amount of nourishment, hydration and protection. The new line of products caters to all skin types and is in line with the growing needs of our target consumers during the summer months in the UAE,” said Sandeep Ahuja, chief of VLCC International.
The Sun Screen Gel SPF 15 is made with Aloe Vera, Watermelon and Cucumber extracts, while the Sun Block Cream SPF 25 is enriched with Jojoba Oil and Wheat Germ Oil.
The Surya Sandal Lotion SPF 30 comprises Sandal Wood extracts and Honey whereas the Hydrophobic Sun Block SPF 40 is made of Mulberry and Aloe Vera extracts.
The Lip Shield comes in three blends – Mint, Cocoa Butter and Strawberry – and is enriched with Almond Oil and Vitamin E.-TradeArabia News Service