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GE to spotlight oncology care at Arab Health

Dubai, January 24, 2010

GE Healthcare, the healthcare business of General Electric, said it aims to strengthen cancer diagnosis and care across the Gulf region through one of the most comprehensive portfolios of diagnostic imaging technologies in the industry today.

The company will demonstrate its breadth in oncology technology - from systems used in the initial diagnosis to treatment planning and monitoring to productivity enhancing IT solutions - at the Arab Health 2010 expo which opens in Dubai tomorrow.

Oncology care is about making connections, between the disease, the treatment, the patients and the multi-disciplinary clinical team, said Aziz Koleilat, general manager at GE Healthcare for the Middle East region.

'The emphasis on cancer diagnostic and care products at Arab Health follows reports on the increasing incidence of cancer and other lifestyle diseases, which if addressed early have the potential to make treatment more affordable and effective.'

GE will demonstrate its breadth in oncology technology, from systems used in the initial diagnosis to treatment planning and monitoring to productivity enhancing IT solutions, he added.

According to the World Health Organization, lifestyle diseases such as diabetes, cancer, cardiovascular diseases and obesity-related illnesses account for nearly half of all deaths in the Gulf region.

'This puts tremendous pressure on the governments and leads to mounting healthcare bills, expected to grow fivefold by 2025. GE’s products facilitating early diagnosis build on our healthymagination initiative to reduce cost of healthcare delivery,” added Koleilat.

With breast cancer being one of the highest reported oncology concerns in the region, GE Healthcare is highlighting its range of mammography solutions at Arab Health.

GE’s comprehensive product portfolio has been developed over half a century by working closely with mammography customers, with the aim being to deliver high quality, innovative, efficient and patient-friendly breast imaging products.

GE Healthcare’s advanced multi-modality imaging systems (Computed Tomography (CT), Positron Emission Tomography/ Computed Tomography (PET/CT) and Magnetic Resonance (MR)) are increasingly important for Radiation Oncology where new radiotherapy treatment technologies rely on high quality imaging data to achieve their full potential for patient treatments.-TradeArabia News Service




Tags: Arab Health | GE | spotlight | oncology care |

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