Royal Philips Electronics showcased its wide range of healthcare solutions designed to address the needs of patients and healthcare providers in the Middle East at the ongoing 'Saudi Medicare' expo.

The 13th international healthcare, hospital supplies and medical equipment show will run till April 15.

Philips said it has a complete portfolio of leading edge cardiology products, including non-invasive solutions to help detect heart disease symptoms in women.

The company customizes women’s health solutions to requirements of the Middle East, said a top official. 'Globally, breast cancer is the leading cause of cancer death amongst women,' the official added.

Philips, in partnership with Smit Mobile Equipment, presented a mobile breast cancer screening vehicle specifically adapted to the requirements of patients and healthcare providers in the Middle East.

This innovative mobile screening vehicle is designed to take into account the desired level of privacy and the often severe weather conditions in the region. It also features the Mammo Diagnost DR, Philips’ digital solution for mammography, designed for efficient high-volume screening.

Philips also offers leading-edge imaging and information management tools to help detect breast cancer, enhance clinical decisions and streamline workflow.

The Middle East is seeing disease patterns evolve towards complex chronic disorders, due to factors such as an aging population and change in lifestyle, resulting in a shift away from traditional diets.

'The Middle East region currently has the world’s highest prevalence of diabetes, a major risk factor for heart disease. The region is also showing the fastest growth in the occurrence of cardiovascular disease,' noted Diederik Zeven, senior director and general manager of Philips Healthcare Middle East.

'In Home healthcare, our aim is to improve comfort and compliance for those who suffer from sleep disordered breathing and chronic respiratory diseases. We are transforming home healthcare through innovative thinking - pioneering new solutions and improving the quality of life for patients in the home.'

Other chronic diseases are also on the rise, which will require greater numbers of diagnostic and treatment facilities, Zeven added.-TradeArabia News Service