Primedia International, a leading regional directory publisher, has released a new healthcare guide which puts together information on service providers and suppliers in the GCC.

The first and only one of its kind in the region, Gulf Health and Medical also includes in-depth information on medical/health organisations, expert viewpoints, industry events, medical associations and societies, a statement said.

"The launch of this publication underlines the commitment of the region's government to provide world-class medical services to the people," said Redha Ameeri, Primedia's director.

"At the same time it highlights Primedia's commitment to publish titles that will be viewed as the medium of choice for both businesses and consumers."

Dramatic progress in recent years and the tremendous potential of the Gulf's medical sector, coupled with increased awareness among individuals regarding the importance of healthy lifestyles, has contributed to the demand for this directory, he added.

"We are delighted to step into the medical industry with an impressive product," said John McIsaac, chief executive of Primedia.

"We aim to position the publication's brand in the B2B segment, aiming to not only bridge the gap, but to fulfill the needs of the many who work in, support, or receive services from this vital industry."

To enhance the effectiveness, usage and reach of The Gulf Health and Medical, a website will be launched soon to complement the user-friendly print edition, the statement added. – TradeArabia News Service