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Al Rabie backs 'renal failure' campaign'

Riyadh, July 25, 2010

Al Rabie Saudi Foods, a leading producer of dairy products and fruit juices, is supporting the 'Kilana' campaign, which aims to help patients with kidney failure in the kingdom.

Al Rabie is providing SR500,000 ($133,317) worth of brochures designed to raise awareness about the campaign.

The company has also committed to incorporate campaign messages in the packaging of its products that are being distributed all over Saudi Arabia.

'Our participation in the campaign has been greatly satisfying, inspiring us to become even more actively involved in initiatives that benefit the society,' said Monther Al Harthi, CEO of Al Rabie Saudi Foods.

Through the Kilana campaign, the public can help patients with kidney failure by sending a blank SMS to number 5060 through the STC, Mobily or Zain network, or commit to a monthly pledge of SR12 by sending 'No.1' to the same number.

Proceeds of the campaign are being used to purchase locking devices, pharmaceutical and medical supplies and other essential equipment in treating patients with kidney failure.

Kilana also encourages and supports scientific research and prevention programs against kidney disease, as well as organ donation programs.-TradeArabia News Service




Tags: Al Rabie Saudi Foods | dairy products | Fruit Juices |

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