Arden Healthcare to expand presence in UAE
Dubai, December 28, 2011
England-based Arden Healthcare has announced plans to expand its presence in the UAE by making its products available across 750 pharmacies.
The company’s products are manufactured at a modern, GMP certified facility at Zeewolde, Holland and the products are shipped to the network of distributors globally, a statement from the healthcare provider said.
Arden’s products are based on natural ingredients and renowned worldwide for its natural, healthy and educational approach to long term good health, the statement said.
It has tied up with Muscat Pharmacy, one of the largest suppliers of pharmaceutical products, in the region. The company distributes Arden Healthcare’s Permea Plus anti-sal hair products that aim to protect the hair from the impact of desalinated water.
Other products distributed in the UAE include hair repair massage oil and Permea Plus hair, skin and nails supplement, the company’s top selling product in the Middle East.
David Evans, managing director, Arden Healthcare, said: “We have personally spent over 20 years in the UAE - right from the 1970s to the 90s. Based on our own experience, we felt that the region needed skin and hair care products that are customised as per the climatic conditions. So the idea was born and nurtured in Dubai. We conceptualised the product based on the harsh desert climate conditions that drastically affect the skin and hair.”
“Our company has decided to expand our presence across 750 pharmacies in the UAE and we aim to increase it to 1000 in the next few years. We took this decision based on the feedback that we received from our customers and the demand that we experienced for our products in the last few months,” he said.
Helen Evans, marketing director, Arden Healthcare, said: “The key objective of our business is to identify and develop niche products targeted at the Middle Eastern market, as we strongly believe that one product cannot be rolled out across all geographies. Our aim is to combine science with nature and we have been successful in achieving this objective over the years.”
The company started with one product, Actrim2, 14 years ago and today it internationally distributes a range of over 50 products including vitamins, natural skin care and hair care; all based on natural ingredients that work gradually with the body to produce good long term health and wellbeing.
Over the years, customer demand for a wider range of products has grown and this has lead to the development of the company’s new online retail store, dedicated to supplying a range of products to customers across the world. – TradeArabia News Service