Mobily, Sanofi launch first diabetes device
Riyadh, October 14, 2012
Mobily (Etihad Etisalat) and global healthcare leader Sanofi-Avetnsi have announced the launch of Sanofi’s iBG star, the first blood glucose measuring device via iPhone, iPad and iPod, sold exclusively through Mobily’s outlets.
Mobily will be the first telecommunication in the Middle East to offer this innovative device in its stores as a step in improving it’s (mHealth) status in Saudi Arabia, which help the patients control and follow up on their chronic diseases on a regular bases anywhere, a statement from the company said.
IBG star is a small, discreet and easy-to-use device; which can be plugged to (iPhone, iPad and iPods) to measure the blood glucose level using the iBG star Diabetes Manager Application to record, track and manage the patient’s information in an intuitive format. The app is available free of charge in the Apple Store.
The device meets today’s stringent industry standards for accuracy and features plasma equivalent calibration for assurance with each and every reading as it uses Dynamic Electrochemistry technology, the statement said.
The user will have to pay for the device, after which there are no additional charges for service.
“Offering the (m-health) solution goes along with the technological evolution the world is experiencing at the moment ; as the smart phones and tablet users are increasing tremendously which have made these devices irreplaceable in our daily activities,” said Khalid Alkaf, Mobily’s CEO.
“We are proud of this collaboration with Mobily; as Sanofi offers the integrated and 360 degree healthcare solutions for valuable customers. This device will help our patients to have an improved quality of life and better control of their disease,” said Dr Salah Mousa, Sanofi Saudi Arabia’s general manager.
“This step will help diabetic patients to take their diabetes-related decisions on-the-go and promptly send the results to their treating physicians, using mobile technology which has become an essential part of our day-to-day activities.” – TradeArabia News Service