Abu Dhabi-based DNA Health Corporation has announced it will introduce its bespoke ‘DNA 4 Life’ treatment and hospitality packages to key international trade partners at ITB Berlin this month.

“We have already received strong indications in advance from the GCC market, in particular Saudi Arabia, as well as Russia and CIS countries, that the ‘DNA 4 Life’ treatment and hospitality packages are a highly appealing product that will place Abu Dhabi firmly on the global health and wellness tourism map,” said Dr Ahsan Malik, chief operating officer and project director, DNA Health Corporation.

“We believe our leading-edge diagnostics technology, combined with the expertise of our locally-based team of US-trained and certified professional medical and naturopathic specialists and our luxurious state-of-the-art facility truly sets us apart and will raise the bar for healthcare in the region.”

The foundational four-day ‘DNA 4 Life – Optimal Health & Wellness’ treatment package features a personalised wellness plan for each guest, based on individual genome testing and DNA sequencing diagnostics to establish their ‘blueprint for health’, a statement from the corporation said.

DNA’s medical specialist team–including a functional medicine nutritionist, personal trainer and lifestyle educator - then work with each guest holistically to design an individualised treatment programme, supplemented by complementary therapies such as acupuncture, naturopathy and one-to-one yoga sessions over the four days.

The all-inclusive hospitality packages include limousine transfers from either Abu Dhabi or Dubai International Airports, and accommodation at one of the luxury five-star resorts on Abu Dhabi’s stunning Saadiyat Island. Guests may choose to extend the foundational programme to an additional stay of seven days to continue treatment as required.

Set within The Collection complex of the five-star St Regis Saadiyat Island Resort in Abu Dhabi, which is a 20-minute drive from Abu Dhabi International Airport and a one hour drive from Dubai – the DNA centre’s natural, harmonious interiors have been inspired by the tranquility and fluidity of nature and are designed to provide a transformative space for guests to seek healing and rejuvenation.

Available DNA core treatment packages include advanced detoxification & cleansing; allergy & autoimmune reduction; arthritis & joint regeneration; cardiovascular risk reduction; chronic gastrointestinal disorders; chronic pain treatment & fibromyalgia; diabetes prevention and management; digestive support; healthy weight loss and body composition; metabolic syndrome; as well as rehabilitation and injury management.

In addition, the DNA centre offers exclusive non-invasive bio-aesthetics therapies, designed and developed by Jamie Sherrill, Hollywood’s premier bio-aesthetician to the stars. Counting high-profile actresses such as Kirsten Dunst, Jennifer Love Hewitt and Jessica Alba as clients, Sherrill brings her signature treatments, products and expertise to the region for the very first time, exclusive to DNA.

The UAE’s medical tourism market is expected to grow to $1.69 billion this year, according to a recently released report by Euromonitor International. With interest in global health and wellness tourism increasing exponentially, DNA has partnered with Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) to promote Abu Dhabi as a wellness destination of distinction at the event.

“ITB is the world’s leading travel trade show, and it’s obviously the ideal platform for us to launch our innovative ‘DNA 4 Life’ health and wellness treatment packages,” said Jere Stocks, chief strategy officer, DNA Health Corporation. ”Giving us an unparalleled opportunity to network and establish relationships with key trade partners from across the globe.”

Nominated as one of the top ten places to visit by leading international travel guides Frommer’s and Lonely Planet in 2010, Abu Dhabi enjoys almost year-round sunshine and boasts 200 natural islands, unspoilt desert and lush oases.

Voted ‘the safest city in the Middle East’ by Mercer Consultants, it is a warm and welcoming destination, well-serviced and easily accessible by international carriers.  Saadiyat Island’s stunning natural environment, crystal clear turquoise waters and nine km long white sand beach make it the perfect destination to seek healing, rejuvenation and to replenish the spirit.

The leading travel trade show will be held from March 6 to 10. – TradeArabia News Service