Saudi medical group unveils new brand identity
Jeddah, March 24, 2013
Al Nahdi Medical Company, a leading Saudi healthcare provider and one of the largest chain of pharmacies in the Mena region, unveiled its re-defined identity in line with vision to provide 'the finest healthcare services in the Saudi market.'
The new identity reflects the company’s responsibility towards the individual and community in all aspects related to health and beauty that calls for new hope and brighter future to service its customers and partners across the Kingdom, said its CEO Dr. Bandar T. Hamooh at the rebranding ceremony.
Senior director of marketing and external affairs Hosam Alqurashi, key business VIPs and several other officials attended the event held at the Hilton Hotel in Jeddah yesterday.
Addressing the gathering, Dr Bandar said the new identity restates on the company’s affirmed trust with its customers and partners ensuring and promising to provide the best in health and pharmaceutical care to service the local community.
"The new identity and logo goes in line with the company’s vast expansion across the Kingdom especially that we are proud to say we are the largest and leading healthcare provider in selling and distributing medicines, children accessories and medical equipment in the Mena region," remarked Hamooh, who is also the board member of Nahdi Medical Company.
The rebranding, said the company chief, comes 25 years after providing customers with hope, a philosophy that the company has always endured, and unfolds with the its ongoing strategy, maintaining the leading position in the Saudi market and adopting the highest level of professionalism in servicing our community with a solid identity and fresh logo.
In his comments, Hosham said, "This phase is a new stage in the company’s lifeline as it provides a stronger motive to continue applying our company’s vision and ambition in delivering a new hope and better future to the healthcare and pharmaceutical industry in Saudi Arabia."
"The quality medicines and supplies are managed by professional and qualified staff, integrated by our fleet of technical and logistical support, something unique to the company," he added.
According to Hosam, the new identity, externally, is a transformational phase but internally, that incurs a significant leap in the level of products and services provided by Nahdi pharmacies in the Kingdom.
"It boosts the company’s role in continuously attracting, training and employing local cadres in support of the government’s efforts to recruit ambitious young Saudis and activate their role in the economic and industrial development referring to the 670 operating outlets across the 75 cities and villages in the Kingdom," he added.-TradeArabia News Service