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Acuvue bids to raise contact lens awareness

Dubai, May 5, 2013

Acuvue, a leading brand of corrective soft contact lenses, is launching a new advertising campaign to answer questions about contact lens and reassure people that they are healthy and comfortable.

The campaign will also highlight that contact lens are the key to unlocking the potential of young teens to play sports and wear the latest fashions.

“Contact lenses provide benefits to young teens beyond simply correcting their vision, but also by significantly improving how they feel about their physical appearance, acceptance among friends, and the ability to play sports,” said Dr Razmig Knajian, a leading eye care professional and spokesman for Acuvue Brand Contact Lenses.

“So there is really no need to be worried about wearing them.  With proper instructions and care, almost everyone is able to adapt very quickly to wearing contact lenses.”

The Acuvue Brand’s new campaign strongly encourages patients to visit an Eye Care Professional for advice on contact lenses as well as to get the assistance they need on how to properly handle and care for their contact lenses.

The campaign will be seen on TV, in optical stores, online and on billboards in key markets, leading patients to the information they need to ensure a positive experience.

Acuvue has also developed the necessary tools to help parents understand the benefits of offering contact lenses to their teens for the first time and how this will boost their confidence and help them to reach their full potential during any sports activities.

The campaign also invites patients to visit www.acuvuearabia.com to download a free trial voucher to be redeemed at any of the mentioned participating optical stores and the chance to win one year’s free1 supply of Acuvue Brand Contact Lenses.

Acuvue has also been actively visiting universities and high schools in the UAE and Saudi Arabia to provide students with vision checks and complimentary Acuvue Contact Lens fitting trials.

During these activities students are offered all the support and reassurance they need from the Eye Care Professionals available at these activities.  They are advised on how to handle and take care of their contact lenses, to help overcome any doubts or concerns they may have about how easy contact lenses are to wear.

Studies show that across the Middle East, 54 per cent of people require some form of vision correction, which can be addressed by the use of glasses or contact lenses. Research also shows that people in the region have been slow to adopt contact lenses due to a number of questions they have about contact lenses on which they need further information. – TradeArabia News Service




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