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New drive to tackle heart disease in UAE

Dubai, May 21, 2014

A new health initiative has been launched in the UAE to help tackle cardiovascular disease, the world’s biggest single killer which has accounted for a quarter of deaths in the Emirates in 2012.
 
The ‘One Heart Health Community,’ endorsed by Emirates Cardiac Society, has been established to educate UAE residents about heart-related illnesses, communicate the common risk factors, and drive home the importance of a healthy lifestyle.
 
Posing the question, ‘How many hearts do you have?’ the awareness campaign will be kick started with a diabetes screening event at The Dubai Mall on May 25. More than 80 nurses will be on hand to perform simple blood sugar level tests to determine the presence or risk of diabetes.  
 
Mohamed Hammad, founder and managing director at Benchmark Middle East, 
the initiator of One Heart Health Community, said: “Our approach aims to educate people living in the UAE about the importance of a healthy lifestyle.  
 
“While we are all encouraged to lead active, healthy lives the prevalence of heart-related illnesses in this country is astonishing and we want to show our family, friends and colleagues that simple steps can make huge differences. 
 
According to the World Health Organisation, cardiovascular disease claims the lives of 17.1 million people every year.  Reports have also found that diabetes is the leading cause of heart disease in the UAE.
 
The first phase of the One Heart Health Community awareness drive will encourage residents to engage with the initiative through Facebook and a new mobile phone application, ‘Break-Up’, while the second phase will build awareness through blogs, Twitter and several other events for all heart disease risk factors.
 
The ‘Break-Up’ mobile app has been designed to help individuals track changes in their lifestyle such as exercising at home and limiting junk meal consumption.  It will help to motivate users, keep track of progress by family and friends’, and encourage them not to give up. 
 
“Through our launch event and online campaigns we are spreading the word to as many people as possible that heart disease can be prevented if positive changes are made in our daily lives,” said Hammad.
 
“At a time when cardiovascular diseases see more than 15,000 out-patients treated in Dubai alone, adopting healthier lifestyles has never been more important in the region.”
 
One Heart Health Community has partnered with Merck Serono Middle and Near East, a recognised biotechnology and pharmaceutical chemistry leader.  The company aims to partner with the health care communities to create a greater awareness about health campaigns. - TradeArabia News Service



Tags: heart | Lifestyle | campaign | Disease |

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