Burjeel appoints Blue Apple as advertising agency
Abu Dhabi, June 29, 2014
Burjeel Hospital, a leading private healthcare facility in Abu Dhabi, has appointed Blue Apple as its advertising and public relations agency in the UAE.
The hospital has all the core medical, paramedical and support services delivered by well-trained professionals from internationally-recognised hospitals and universities, said a statement.
It has a well-stocked in-house pharmacy manned by experienced pharmacists, a fitness centre that combines a gym and spa with medical expertise, a coffee shop and a restaurant serving healthy cuisines.
The hospital also offers diagnostic, curative as well as preventive aspects of healthcare, said the statement.
Clancey Po, CEO, Burjeel Hospital, said: “We are confident that Blue Apple is the best partner to take the brand forward and implement our communications vision. In the next couple of months, we will be working very closely with Blue Apple to put together a brand campaign that satisfies our requirements in intensifying our brand presence in the region and beyond.”
Blue Apple is an independent full service communications agency which offers innovative solutions on practices of communication, engagement and experience (CEE).
Vishal Anand, CEO of Blue Apple, said: "It was an exciting brief and we presented a creative strategy in sync with Burjeel Hospital’s ‘art of healing’ positioning, vision and business objectives. The brand campaign we are currently working on will focus on the hospital’s aggressive stance towards clinical excellence and emphasis on providing seven-star hospitality service.” - TradeArabia News Service