Fitness First expands UAE presence
Dubai, July 3, 2014
Fitness First Middle East, a leading health and fitness club chain owned and operated under license by Landmark Leisure and Hospitality Services, has opened two new clubs in Abu Dhabi and Dubai.
Fitness First at the Al Seef Village, Abu Dhabi, the fourth Fitness First club in the Emirate, is a 1,300 sq m Platinum tiered health club exclusively for ladies.
The club has been set up with the best in class equipment that will allow ladies to work out freely in the private environment of a ladies only club. Weight Training, Yoga, Cardio or Group exercise, the club has a variety of exercise options to offer that will suit individual tastes and demands.
As a key highlight, the club also boasts of an impressive outdoor swimming pool that will allow ladies the chance to swim their way to better health.
Fitness First at Al Barsha, Dubai is a Platinum tiered club for both men and women but with an exclusive ‘Ladies Only’ facility. Sprawling over 2,100 sq meters, the club is fitted with dedicated cardio and weight training space, an exclusive ‘FitZone’ with the latest functional training equipment and exciting daily FitZone classes, Yoga and Group exercises too, in the Ladies facility.
The look and feel of this club is significantly different to the existing clubs as it reflects the new brand, which will be unveiled later on in the year.
Also in the offering at both the clubs is Fitness First’s signature Myzone; an innovative tool to track, measure and review workout progress.
Praveen Bhatnagar, COO of Landmark Hotels and Wellness said, “We are now 57clubs strong in the Middle East now. It’s exhilarating to map so many regions in the nation to allow our members the convenience to work out whenever and wherever they want. It’s rewarding to know that people are getting health conscious and are acknowledging the benefits of a healthy lifestyle.
“That inspires us to take charge of our members’ health and offer them innovative exercise methods in a premium environment with the latest innovation in the fitness industry.” – TradeArabia News Service