P&G, Carrefour launch Unicef vaccine drive in UAE
Dubai, July 8, 2014
Procter & Gamble (P&G) has launched its Pampers-Unicef campaign in the UAE in collaboration with Majid Al Futtaim’s Carrefour stores.
The initiative is being run out across Carrefour stores in UAE as well as its online store. It will run until December in several stages and will aim to raise one million vaccines for the global campaign to eliminate maternal and neonatal tetanus (MNT).
P&G and Majid Al Futtaim Carrefour will be supporting local causes nationally through providing funds to the UAE Red Crescent.
The UAE shoppers will be able to support the campaign through buying select P&G items in-store at Carrefour during the period, by donating loyalty points from their MyClub card account, or by shopping online at Carrefour’s e-commerce webstore.
The fourteen brands that are supporting the campaign are Always, Ariel, Crest, Downy, Fairy, Gillette, Head & Shoulders, Herbal Essences, Koleston, Olay, Oral B, Pampers, Pantene, Tide and Wella.
For each product purchased P&G and Majid al Futtaim Carrefour will each donate a vaccine to Unicef global campaign against maternal and neonatal tetanus (MNT).
Dr Ibrahim El-Ziq, Unicef Gulf area representative, said: “The power of our partnership with Pampers and P&G is its simplicity. We have come together for a cause that both of our organisations believe in and which empowers consumers to get involved.
“This partnership has raised over 300 million vaccines to date, to immunise mothers and their children against a disease that is entirely preventable and yet continues to claim the life of one child every nine minutes. By coming together, we can make a difference and help increase not only the number of vaccines, to help protect mothers and children from tetanus, but also raise awareness of this disease in general and its effects on mothers and their children across Africa and Asia.”
Stephane Joly, vice president sourcing and marketing at MAF Carrefour, said: “We constantly listen to our consumers, and their message is clear. They not only want their brands to do good, but they also want to be part of any social initiative.
“We’ve been supporting Pampers and Unicef in different markets throughout the world, and we wanted to do the same here in the UAE, for a cause that we believe our shoppers are passionate about and want to be a part of.” - TradeArabia News Service