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ME men 'more savvy about fashion than health'

DUBAI, November 5, 2015

Eighty per cent of the men answered each of the fashion related questions correctly in a recent survey; while a mere 20 per cent were able to answer questions on basic health measures.

Over 90 per cent of survey respondents claim to visit the mall and shop once a month or more, with close to 25 per cent shopping on a weekly basis, according to the survey conducted by Centrepoint, a leading a family fashion retailer.

In terms of health, while 70 per cent of the men surveyed visited the gym once a week or more. In contrast, over 50 per cent of survey respondents visited the doctor only in case of a medical emergency.

The survey looked at various aspects of health including sleep, which is a vital indicator of overall health and well-being. 40 per cent of survey respondents get only between 5-7 hours of sleep per night. According to the National Sleep Foundation those of us experiencing under the mandatory 8 hours or so of sleep on a regular basis experience elongated sleep debt and forget the feeling of being well and truly rested.

To further the problem, stimulants like coffee and energy drinks, alarm clocks, cell phones and other external lights and sounds interfere with our natural sleep cycle causing added distress.

Another aspect of health consciousness highlighted by the survey was that of water consumption. A third of the respondents surveyed consume between four to six glasses of water a day, which is quite low in comparison to the eight glasses recommended for adults. Lack of water can lead to dehydration, which can be particularly severe in the hot desert conditions we face in the Middle East.

Overall the survey questioned respondents on their knowledge on both fashion and health related matters and found that the region’s consumers are far more savvy when it comes to fashion consciousness with over 30 per cent of respondents updating their wardrobe every month and providing clear and specific answers on questions related to fashion brands. On the other hand, questions related to health were met with more hesitation and inaccuracy.

“Responses to survey questions such as ‘How often do you shop?’ and ‘How often do you see your physician for a medical check-up?’ were extremely insightful in getting an understanding of our customers’ priorities when it came to personal health,” said Shyam Sunder, marketing head of Centrepoint.

Following the survey results, Centrepoint has launched a region-wide campaign to raise awareness for effective health habits and measures. The brand has collaborated with iCARE Clinics to set up stations to conduct basic health check-ups at Centrepoint stores at Mall of Emirates, Mirdiff City Centre and Sky Garden Bur Dubai.

The check-ups will be scheduled for an evening at each venue from 5pm to 8pm, and will take place over three days from November 10 to 12. Additional blood sugar and blood pressure and will be conducted for men only as part of the on-site activation. Participants will also receive a four-voucher leaflet post the check-up that provides them with wellness packages and an orthodontist visit for children.

Centrepoint has collaborated with prominent regional influencers to spread the word on health awareness and do its part in helping families across the region stay healthy and fit. As part of the campaign, the brand has launched a special video on social media to showcase the lack of health awareness in the region.

Through the month of November, Centrepoint will be sharing health questions and tips on its digital platforms through the month using #GetToKnowMo to drive curiosity and engagement on health related topics. – TradeArabia News Service




Tags: Survey | Fashion | Centrepoint | health check |

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