Sunday 21 July 2019

DSP welcomes German home healthcare firm

DUBAI, March 20, 2019

Dubai Science Park (DSP), a science-focused business community dedicated to the development of the local healthcare sector, has welcomed Medisana, a leading specialist in home healthcare and wellness, to its fold of business partners.

The German company aims to supply the Mena region with cutting-edge products that support better health.

Marwan Abdulaziz Janahi, managing director of Dubai Science Park and chairing member of the Pharmaceuticals and Medical Equipment Taskforce of the Dubai Industrial Strategy 2030, said: “The region is witnessing a stronger focus on health and wellness, motivating reputed international companies such as Medisana to establish their presence here. With its business-friendly ecosystem and access to a vast talent pool, Dubai has emerged as a regional hub for the wellness industry – a strategic sector for Dubai Science Park.”

Walid Luka, country manager for the Mena Region at Medisana, said: “Dubai has a dynamic healthcare sector that stands to benefit from the increasing personalisation that technology offers. The opening of our regional office will enhance our capabilities in providing the end users with cutting edge technologies that will enable them to take control of their health and wellbeing. We will be able to provide an even better service to our customers.”

Under the motto ‘Innovation Based on Tradition’, Medisana develops, markets and sells mobile health, health control, wellness, sports, therapy, healthy home and personal care products for health-conscious consumers worldwide. The company won the German Brand Award 2018 for Industry Excellence in Branding in the Health & Pharmaceuticals category.

Through Medisana’s interconnected smart wellness product ecosystem, users can monitor health parameters such as Body Mass Index (BMI), muscle mass, water percentage and glucose levels, using the same app across multiple product lines. Moreover, these solutions are accessible remotely, allowing for simultaneous tracking of family members regardless of their location. This offers customers a sense of comfort, as they can reduce the number of doctor visits and use of high-performance equipment, a statement said.

Currently home to over 350 business partners, DSP supports leading international companies within the science and healthcare sector in expanding their operations in the region. – TradeArabia News Service


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