CTC to represent Forch in Mideast
Dubai, May 12, 2008
Central Trading Company – a member of Al Rostamani Group – has signed an agreement with renowned German company Forch.
The agreement aims at providing automotive and industrial maintenance products to the Middle East starting with United Arab Emirates, then selected Gulf States like Saudi Arabia and Qatar, the company said in a statement.
Forch, which provides a wide range of workshop consumables and tools for the automotive and construction industries, has been operating internationally for over 45 years. The agreement with Central Trading Company (CTC) will consolidate Forch’s activities in the Middle East, through CTC’s network of customers.
“Forch is a key player in the automotive, construction and industrial maintenance sectors and have over 40,000 products that will answer the needs of a broad range of customers in these sectors in the region,” said general manager Mohammed Aqel.
“It is a matter of pride to us and we are extremely honoured that Forch has chosen Central Trading Company to be their partner in the Middle East. Their confidence will only enhance our already strong position as a leading and exclusive provider of several strong brands of automotive products such as Michelin tyres, Castrol lubricants, FB batteries, Rock Automotive Refinishing Paints, and others. The addition of Forch, another strong brand, used in automotive and industrial workshops complements the others thereby allowing us to provide a complete and comprehensive range of automotive related products and services to our esteemed clients,” said Aqel.
“CTC is an excellent choice for expanding our operations to the very important market of the Gulf, due to their proven track record of successes here. With their commitment and excellent reputation around the region, they are the ideal partner for us, especially as we look to capitalise on their regional proficiencies to expand into other markets in the Gulf and Middle East region. We are looking forward to a long and successful partnership with them,” said Forch managing partner Michael Holböck.
“I was fortunate to meet the owners of Al Rostamani Group to give them a presentation on Forch products and was very impressed and pleased with the dedication of the new generation leaders to their business, and their thorough knowledge of the business and their plans for the future growth of the group,” said Forch export manager Wolfgang Heinrich.
“By forging such important partnerships with international players, CTC has had the impetus to expand into a key player for international trade. This contributes to the expansion of the Al Rostamani Group in the region, and positively aids the further growth of the industry in the UAE,” said Al Rostamani chairman Marwan Al Rostamani. – TradeArabia News Service
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