New TNT drive to feed kids
Dubai, November 5, 2008
TNT said the company will donate Dh10 ($2.72) to the World Food Programme for every shipment that is sent using its morning delivery services till January 31, 2009.
The initiative which uses TNT’s 'Time Definite' services, is aimed at raising awareness about the WFP and its 'School Feeding Programme,' being run in 23 countries across the globe.
"The Dh10 donation supporting the WFP’s School Feeding Programme will be applied to the 12.00 Express and Economy Express services which guarantee the delivery of all documents, parcels and freight by noon the next day," said Bryan Moulds, UAE country manager.
"This means that the shipments will really make a difference to society as well as the customer being served. Since it takes just 20 Euro cents a day for WFP to give one child a regular school meal, one consignment can keep a child nourished for several days," he added.
"In our day-to-day lives it can be difficult to remember that there are many communities around the world that need our help to access to something as simple and yet as important as food."
"Our ‘Send a Shipment – Make a Difference’ campaign allows us to combine our business and social ‘sure we can’ priorities; delivering on time for our clients and helping organizations like the UN and its World Food Programme make a contribution to those that need it," Moulds added.-TradeArabia News Service